David Ross of IMAGEInation.tv sent me a couple of examples of shoots that the crews from IMAGEInation.tv have shot recently:
Profile Video in NYC:
Profile videos are of course very subjective and often you are managing that separation between what an agent wants and what the marketing department wants for the brand, which is usually something that is "templated" for consistency's sake. What are the challenges with creating video profiles? Ultimately you don't want profiles to be simply glorious self promotions, but actually valuable profiles that help build a brand.
A Luxury Property Shot With A UAV:
IMAGEInation.tv has rolled out an integrated product in their Oz network. David says it's early days, but the concept of video shot from UAVs is catching on quickly in Australia. David points out that there are challenges such as managing volume with certified quality vendors (we outsource to CASA certified companies) and getting clearance for restricted airspace from CASA (which can take up to 21 days). Putting that 21 days into perspective the bulk of Sydney and Melbourne properties are sold via auction (a standard 4-5 week marketing cycle) so a potential 3 week lead in is not going to work.