World-Class Waterfront/View in Belvedere, CA: by Matt McCourtney. As you can see from the view shots this property is on San Francisco Bay just North of downtown San Francisco. I ran across this listing on the New York Times real estate site this morning. I think this is an interesting case study in property video because if there's any property that deserves world class marketing and a breath taking video and stills, this is it! Here are some of my observations:
- The View: It's not hard to figure out that this property is all about how you promote a $35M+ view! This property is one of the best view properties on the planet! The video clips that actually show the view are not bad. But for my taste too much reliance is put on stills of the view. The classic way to dramatize a view is a time-lapse that moves from daylight to sunset to night time. This view begs for some time-lapse sequences.
- The audio: I like the choice of music. But the audio of the listing agent and the home owner are poor quality and hard to understand in several places. My guess is that Matt used the mic built into his DSLR instead of lavalier microphones and independently recorded audio track.
- The Stills: I think the stills are generally well done but for my taste, the stills used as the primary exterior shot and the main view shots in the video are a bit over saturated. I understand that you want to grab attention but I think Matt goes to far.
- The Listing Agents website: Both Chrome and Safari on my on my machines alert that the listing agent's website is infected with Malware... not an ideal situation. Fortunately the property site is independent of the brokers site.
I think this listing is an example of how to marketing a property like this is very technical and to do it well you need a team of experts. Much like the property in Orinda, CA that I did a post on over a year ago. It's unusual that you can find one person that does great stills, great video and great time-lapse so you need a team of specialists. For me, the marketing on this property is OK but not breath taking as a $35M+ property with one of the best views anywhere deserves!
What does everyone think? Am I too picky? What suggestions do you have?