PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Registration not open yet
App Store

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

This Week In Real Estate Video #23

Published: 08/09/2012
By: larry

Walking on a Moonbeam:
David Holloway of 521 Productions sent me some of his latest work recently.

I like David's use of time-lapse in this video and the great use of voice-over. Note that all the home description in this video being done by the "home owner" is a professional voice over artist. David has graciously consented to share the identity of the voice over artist with us.

David says:

I have found a great voice over artist out of Salt Lake City - Elizabeth Hales. She is now my go to on all voice over work. I give her a script and she has me a finished product in less than 12 hours! She is incredible to work with, and I think her work greatly enhances the overall professional feel to my videos. Using an artist like Elizabeth means spend less time coaching and reshooting Realtors, I just use  the Realtors  a bit at the start and end.

Ascendance by Henry Jun Wah Lee/Evosia Studios:
While on Vimeo looking for the latest version of David's video I discovered Henry Jun Wah Lee's work and wanted to pass it along. In particular, his latest work, Ascendance is very special! While this is not purely real estate related I think time-lapse sequences add a lot to real estate videos.

6 comments on “This Week In Real Estate Video #23”

  1. Simply amazing. Truly evokes the feel of the home and environment. Great job. Elizabeth does a wonderful job also.

    I also enjoyed watching Ascendance. This really took some work, experience, and knowledge of equipment and editing.

  2. Awesome Video - I loved it... As a fellow real estate videographer/photographer - I like to congratulate David on finding an quality agent who's willing to pay for his hard work... Most of the agents I'm surround by are happy with their own free blackberry photos for all their listings... And would never ever dream of spending a $100 on quality photos! Never-mind paying more on videographer... This has to change some day... I hope

  3. in my opinion this is one of the best Real Estate videos I have ever seen! I have scoured the internet for 2 years and consider myself a student and I can say this is one of the best! Fantastic job David! This agent will get more business from doing this if he has any visibility at all and knows how to get this in the hands of other sellers. Which is an entirely different subject....and the voice over..its the icing on the cake. Normally I think the agent should do the voice over since its really not about the house but rather an opportunity for the agent to market themselves disguised as selling the house but the way this is presented is perfect.

Leave a Reply

Your email address will not be published. Required fields are marked *