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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters! One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands ...

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The Value of Staging--Sponsored Post Saturday

Author: Christa Rainey

Risk is to reward what staging is to real estate. The same analogy could be awkwardly applied when it comes to what clothes are to a naked body! Without the right pieces and accessories, the less than perfect aspects become the focus… of the home, that is! (Okay, moving on...)

So according to the NAR, for every $100 invested in staging, the potential return is $400. And while on the topic of spending, it should be noted that there’s a 50/50 chance that the real estate agent’s seller client will spend no more than $1,000 on staging. https://www.homelight.com/blog/home-staging-statistics/

The saying “you have to spend money to make money” unfortunately only goes so far—especially when the agent is already expected to cover a list of expenses to get a home ready to be listed. Whether DIY or hiring a professional, staging costs start at the $1000 mark—this doesn’t include the potential consultation fee, furniture rental fees, and storage fees. Oh, and not to mention, okay I’ll mention, all the TIME spent to make it happen!

The fact is: The budget is often the biggest factor when it comes to staging.

It’s a pretty well-known statistic that staged homes sell FASTER; 87% faster, in case you haven’t heard. https://www.forbes.com/sites/vanessamcgrady/2015/11/04/staging/#151d9cd50c91

And furthermore (literally) they also sell for MORE. In a 2019 survey of 900 Top Real Estate Agents, a staged listing will sell for 1-10% more on average than a non-staged listing. https://www.homelight.com/blog/home-staging-statistics/

Now that the numbers have made a convincing case, let me make one for a more affordable and efficient way to stage a home. Feel free to imagine Olivia Newton-John singing “Let’s get virtual, virtual, I want to get virtual!” Not how that goes? *wink wink*

Yes, I’m talking about virtual staging! After 3 years of running a virtual staging business, Arrange, I have a few testimonials to back up the fact that it works!

After using my virtual staging service, one of my clients, who was hesitant to try it out, let me know that within 2 hours of posting the virtually staged photos, the agent had 6 showing requests, an offer, and it went under contract in 2 days!

There was another home that had been sitting stale on the market, had been resisted with several different agents and when my client decided to let Arrange virtually remove the furniture and then virtually stage it — something amazing happened: Within a couple of weeks, the house was off the market but also ended up being the home sold at the highest price point in the neighborhood!

So to sum it up, staged homes sell FASTER (87%) for MORE (1-10%) and have a BETTER chance of selling to the 65% of the population that are considered to be visual learners.

Now that you’re excited to share these numbers with your real estate connections, let’s get you set up to offer virtual staging to your clients, shall we? I’ll be waiting to hear from you! Thanks!

All PFRE readers will receive 50% their first virtual staged room, reach out to Christa for details.

Christa Rainey is the founder and owner of Arrange, a virtual staging studio based in San Antonio, TX.

4 comments on “The Value of Staging--Sponsored Post Saturday”

  1. Christa - great info, thank you! About 50% of what I shoot are empty homes that would greatly benefit from even a little bit of staging. In fact I work with a realtor who carries standard props around with her, just for a photography session. A fully staged living, dining, master bath and master bedroom should be the minimum though. It's extremely challenging to tell any sort of interesting story about a home if it's empty.

  2. She said naked. heh heh, heh heh heh. Maybe that applies to dating sites... virtual photos, 6 showing requests, an offer, and under contract in 2 days! 🙂

    But yeah, staging a house helps as well.

  3. Thanks Chip! Glad you found the information useful! Interesting that about 50% of what you shoot is empty... I usually hear that it's around the 30% mark that are vacant. That is one dedicated realtor, I'd be curious of that realtor knows about virtual staging as an option -- maybe you and I could work together to be that resource for your clients. I couldn't agree more that furniture and accessories really do tell the story of the home and bring it to life! Thanks SO MUCH for your comment!

  4. Haha Kelvin! Just the response I was hoping for! On the dating site idea, maybe I should do a post titled "Is that empty listing making potential buyers Swipe Right?!"

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