Seth Godin (a prolific marketing writer) did a post on his blog recently that I think was particularly insightful and timely considering state of jobs world wide. Seth explains his view on the changing nature of jobs. This quote sums up the post:
When everyone has a laptop and connection to the world, then everyone owns a factory. Instead of coming together physically, we have the ability to come together virtually, to earn attention, to connect labor and resources, to deliver value.
What does all this have to do with real estate photography? Being a real estate photographer is an instance of the new kind of job that Seth is talking about that the future is moving towards because of the following characteristics:
I think Seth is right when he observes:
The future is about gigs and assets and art and an ever-shifting series of partnerships and projects. It will change the fabric of our society along the way. No one is demanding that we like the change, but the sooner we see it and set out to become an irreplaceable linchpin, the faster the pain will fade, as we get down to the work that needs to be (and now can be) done.
I talk to a lot of new real estate photographers that are coming into the business and the most difficult time most seem to have it with marketing themselves and approaching the world from a business standpoint. Unfortunately they don't teach any of this stuff in schools. They only way to learn this is to get out and start doing it.
If you're reading this blog you are already at some level of already doing the things that Seth is talking about. My point here is to give encouragement that you are on the right track and the more you build up your skills for marketing, connecting with people and for thinking creatively about how to improve your products the better off you are in real estate photography and in whatever gig(s) it may evolve into in the future. It's not easy, but the struggle is worth it! The people who get good at this will do fine in the future.