Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

Exporting files to Lightroom classic

Is it hard for you to manage images in Lightroom? Here are tips on how to organize photos in Lightroom to improve your editing workflow.

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Conference News

No items found

The Most Important Photo in Real Estate Photography

Published: 18/10/2020

While we can discuss how to capture it, the fact remains that the front exterior photo is THE most important photo in real estate marketing. It's my understanding that, before the advent of online listings, agents were only required to choose one photo to showcase the property in print media ads and invariably, this shot ended up being a daylight, front, exterior shot. I'm not sure if it was due to this precedent but to this day, a vast majority of MLS organizations require that the first shot of the listing be a front exterior shot.

While there are no concrete rules for shooting a front exterior, here are a few commonly accepted best practices:

Shoot It on an Angle

For me, if trees/landscaping permit, capturing the home on an angle is important because it allows the viewer to get a sense of depth that a straight-on shot often doesn't. Yes, if the home is architecturally stunning, a straight-on/one-point shot can be very impressive. In most cases though, shooting from an angle is the way to go.

Choose the Proper Angle

Once again, if trees/landscaping permit, choosing an angle that places the front entry door closest to the camera, rather than the garage doors, is the way to go. Doing this makes the entry door physically closer to the camera and thus, will make it appear disproportionately larger, relative to the garage doors.

Consider Different Camera Heights

This one isn't a best practice, as much as it is an important consideration as your camera height can make a huge impact on the viewer. That said, this one often comes down to personal preference or creative instinct in the moment. Many shooters prefer to shoot from a lower camera angle, to look up at the house. The belief here is that doing so makes it look grander. Others prefer a much higher camera position, as doing so distinguishes the house in that it presents a view that people aren't familiar with. I think this notion has contributed to the repaid growth of drone photography in our field.

Twilights Anyone?

Given the hyper-competitiveness of the field with so many agents trying to distinguish themselves, we're starting to see more and more agents using a twilight exterior photo as the lead shot in the listing. When done well, it's a very "sexy" shot that often really shows off the features of a house. On the other side of the coin, a good twilight can "hide" certain features that may not be attractive in daylight (i.e., an untended lawn). 

What about Condos?

Sometimes, the front of a condominium isn't a great shot because the exterior is usually uninspiring. If this is the case, then it might be better to stand farther back and capture a wider shot that shows the building in its entirety, as well as its immediate surroundings; particularly if it's a nice neighborhood.

VIEW COMMENTS
Tony Colangelo
magnifiercrossmenucross-circle