Setting goals, whether they be personal or professional in nature, is such an important piece to our lives and/or business. Goals help us to keep moving forward, even when the odds for achieving them appear insurmountable. They motivate and inspire. When people don’t achieve their goals, the first inclination is to look outwardly. We examine our environment to see what dynamics or obstacles got in the way of our success. Indeed, this type of review is a fundamental requirement to get better.
However, in my experience in working with people across multiple careers, I’ve found that one of the biggest reasons why people don’t achieve their goals is that they fail to look inward and examine how they defined their goals--how they quantified their objectives. While there are a number of methods to help get better at this, probably the most common and well-known goal-setting method is SMART Goals--e.g., goals that are Specific, Measurable, Attainable, Relevant, and Time-based.
Developed in the early-80s by George Doran, a consultant to corporate leaders, this method has been used in the corporate world to guide performance-related conversations between employees and their bosses in achieving work-related success. The good thing is that the SMART Goals approach can be applied to any endeavor.
In a photography business setting, here’s an example of how to use the SMART goal approach in your goal-setting:
I hope this overview of SMART Goals will be helpful to you in establishing new goals or even tightening up current ones!
Tony Colangelo is a residential and commercial photographer, as well as a photography coach, based in Victoria, BC, Canada. He is a long-time contributor to PFRE and is the creator of The Art & Science of Great Composition tutorial series.