Over the last two years writing this blog I've come to believe there are some basic aesthetic guidelines that makes real estate photography effective. I see so many Realtors and even practicing real estate photographers oblivious to these fundamentals that I feel compelled to write them down. Here they are. I've also added an ad type link on the right side-bar to the PDF.
I'm not sure these ten are all there are and some of these ten are more important than others but I like the number 10. God gave Moses 10 commandments, I have 10 fingers, 10 toes and our number system is base 10. 10 is a satisfying number that I can keep track of so I've decided to have 10 commandments too.
The one that is violated the most by Realtors and real estate photographers is #6. I don't know why this one bothers me the most but it does. Realtors that are beginning photographers at least have an excuse but if you are charging Realtors money to take their photos you should know better. I've had practicing real estate photographers argue with me about this one. They claim it's not important or looks arty. My argument is: "...look at Architectural Digest". The photographers who get big bucks to shoot the the photos you see in AD are the best on the planet! They take days to shoot a home, hours to setup a single shot. They consider every detail. There are never any walls in AD that aren't perfectly parallel with the edges of the photo. Why do you think this is?
What is more, you don't have to have a level on you camera or an expensive tilt-shift lens to get the walls straight; you can do it all in a jiffy in Photoshop or Photoshop Elements.
So I command Realtors to not put up with walls that are not perfectly vertical. And I command RE photographers to earn you fee and take the time to get the walls straight!
Seriously, I believe that if you follow these 10 essential guidelines your photos will be much more effective.