Matthew in Utah says:
I'm looking for advice on how to market clients who currently have awful photography. I would like to reach out via email but will be doing some cold calling. I am wondering if anybody has had any success with this and how have you "nicely" or maybe not so nicely stated that "hey, your current photos suck, use me"?
I think targeting your marketing to listing agents that have awful photography is a good way to target inexperienced agents. Not too long ago, we featured a success story on marketing inexperienced agents.
As to the question of how to market to them, many times we have talked about how:
When you are talking to agents, I don't think it's of any use to point out to them that the photos they use on their listings are bad. Just pitch what professional photography can do for them. This argument is simple and they can see what it does for the top agents in their office. The main resistance to professional photography is they are not successful enough to afford it. You have to convince them that they have to spend money to make money!