Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

https://vimeo.com/445329947 Live Examples.... Project Delivery Pages Real Estate: show.tours/ItCnSgAgv3nHKTufNojhReal Estate: kc.tours/i2xMP5V4sutumSmy8feRMulti-Family: show.tours/hGsMGHju6oAyM2aikV5wSenior Living: show.tours/W3pDd2dPALkcLIEf9wLV Prope ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE 2020-16-9

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Success In Real Estate Photography Requires More Than Being Creative

Published: 21/07/2014
By: larry

FocusHardworkWhat does it take to be successful at starting your own business? Besides all the usual technical photographic stuff that we usually talk about here, there are a handful of very important other things that are central to the success of starting and running your own real estate photography business.

Look around at the successful business people you know, chances are they will exhibit many or all of these traits:

  1. Self discipline: This is the ability to train yourself to do what you don't want to do. Many of the things you need to do to like creating a plan and doing the items on the plan won't be your favorite activities.
  2. Planning: Creating a business requires planning, establishing goals and following through to achieve the goals.
  3. Hard work: Many of the things you need to do may not be easy.
  4. Focus: Focus means sustained attention. You need to not let yourself be distracted by all the day-to-day distractions that all of our live's have. Some people have more distractions in their life than others.
  5. Don't be discouraged by failure: Charlie Rose interviewed Ruzwana Bashir (founder and CEO of peek.com) in May. Ruzwana talked about how her father (also a successful entrepreneur) would ask her every night at the dinner table, "what did you fail at today?" The point is as an entrepreneur you can't be afraid to fail. Failure is a valuable way of learning. Most institutions train us to be failure adverse yet failures can be very valuable if used correctly.

So you typically can't just start a real estate photography business by being creative. In the end analysis, these traits above are probably more important than being creative.

4 comments on “Success In Real Estate Photography Requires More Than Being Creative”

  1. Great article Larry! Until recently, I've been calling myself a real estate photographer but now I tend to say that I'm a business owner (and if they ask what in, I'll THEN tell them "real estate photography"). I'm not big-noting myself - it's just that I consider that the success of my business is now more dependent on non-photographic skills. I believe that an average photographer with excellent business skills is often more successful that the reverse.

    Google "successful entrepreneurial traits" - there's lots to read.

  2. I couldn't agree more! I'd add that the so called "soft skills" are of vital importance. I've been doing real estate photography for 11 years now and the biggest lesson i've learned is that people (your clients) want to feel special. You could be the best photographer in the world in terms of skill and have the best equipment ever, but if your client (the realtor and/or the homeowner) doesn't like you, at the end of the day those technical skills won't matter. I've had clients come to me from other photographers, and it's never because i'm a better photographer (in some cases i'm alot worse), it's because my goal in my business is to have the home owner rave to the realtor about me after I leave the house.

  3. We have been Realestate Photographers for more than 7 years, We have had the best year yet, because we decided to go full time and get serious.

  4. I've been a long time follower of this site and took Scott's course many many years ago. Now because of a change in my employment situation, I may get into RE photography business full time.

    Great reminder that it's not just about taking the photos and what it takes to have a successful business. I also like Greg's comments about the soft skills. You should always be working on yourself.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle