Several days ago I got this e-mail marketing piece (click on the image above to see the whole e-mail image. I think this is one of the best executed real estate marketing pieces I've seen.Several aspects are noteworthy:
This e-mail piece presents much like a large brochure even though it is in e-mail format. In addition to the 675 x 1550 JPG there is a link to a PDF for added impact.I think the most outstanding feature of this RE photography is the front exterior shot. Whether the photographer used some surrounding feature of the property to shoot from or shot from a pole, the elevated 3/4 angle gives this home an attractive look even though the architecture is not all that outstanding. When you look closely this is quite an ordinary home but the photograph presents it very well.In our area e-mail marketing to agents is rapidly replacing hard-copy only flyers. I get 10 to 15 e-mail pieces like this a day promoting new listings or brokers opens. E-mail is replacing paper flyers. Some agents consider this kind of e-mail SPAM but many don't. It's actually a much more efficient and effective medium to get this information in. If you don't want it, it's gone in a click. If it does interest you it's a better form to keep the information than paper. The trick is getting your piece to stand out from all the others. The best way to make a marketing piece standout is good photography. This piece stands out and grabs your attention because of the photography. I think this piece is a great example of what great real estate photography can do for your marketing.