I'm seeing more and more evidence that the Ken Burns style video is the most effective way to do video for real estate.
Sharon Nyman, a Realtor in Key Largo, FL, that shoots her own photos, told me that when she purchased a TV spot on spotrunner.com, spotrunner sent a well known professional videographer down to Key Largo to shoot her video. But after the video was edited the Spotrunner producer decided to do the Ken Burns thing on Sharon's still photos. She said in the end everyone in the process agreed that the Ken Burns style presentation of her still photos made a better TV spot than the video that the professional had shot.
Tourfactory.com (a large DIY tour provider) has adopted this approach. Their marketing copy says it all "Video on the Internet is taking off. It's a way of entertaining ourselves and is becoming a popular research tool for buyers. As high-speed Internet becomes more readily available, video has exploded onto the web as the next big opportunity that every real estate professional should take advantage of. Take a look below at how the Video Tour can give you the advantage."
Kevin over at esitetours.com tells me that their video Ken Burns style tour is quickly becoming their most popular tour. More popular than their 360VR offering. At Esitetours they use Imagematics Stillmotion Pro to create Flash video from a set of stills. Stillmotion Pro gives you the ability to precisely control the panning and sound track.
I hear from a lot of people that like the automatic video effects that you can create with the monoslideshow template for Lightroom. With monoslideshow you have some minimal control of the panning and you can add an audio track.
After getting some negative feedback from some readers about Imagematics Stillmotion I did a little googling to find another alternative for creating Ken Burns video from still and ran across Soundslides. I haven't tried it but it like it could be a good alternative. If anyone uses Soundslides please let us know how it works.