PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Registration not open yet
App Store

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Sotheby’s International Realty First Real Estate Brand to Launch Augmented Reality App

Published: 10/04/2018
By: larry

Reed in Missouri recently pointed out that Sotheby's International is introducing a mobile AR (Augmented Reality) app called "Curate" that will:

"Allow consumers to visualize a house as their own before purchase, thereby curating the homebuying experience. Working closely with Google in the run-up to ARCore’s release, the Sotheby’s International Realty® brand is the first real estate brand to launch and implement a virtual staging AR App, transforming the home buying and selling experience for sales associates and consumers."

See more details here.

This looks like an interesting app. If Curate gets wide usage, it may reduce the need for listing agents to stage empty listings.

9 comments on “Sotheby’s International Realty First Real Estate Brand to Launch Augmented Reality App”

  1. I am curious if this will effect photographers that shoot empty homes for their agents. Will the agents now be able to save, download and upload these virtual staging photos thus not needed our expertise?

  2. @Susan @Teri - It is difficult to assess the importance of this App without getting one's hands on it. I can imagine this kind of App doing a lot of things (like saving the photos for use in marketing) but it is far from clear exactly what all the App does.

    Right now it's only available for Android SmartPhones and I have an iPhone. I'd like to try it out.

    This kind of AR functionality is likely to evolve quickly. Perhaps someone with an Android device could try it out for us and report back.

  3. @Teri Fotheringham -- if you can't make better pictures than an agent with a're in trouble whether or not this app takes off.

  4. @Scott Hargis - I have no worries that I shoot better than an agent. I'm also sure you didn't mean that comment to be taken as it was worded. The problem is that I believe most agents could care less about the quality of the photos, my clients excluded. Therefore I do believe that there could be an issue with agent's using this service instead of hiring a photographer especially in places like Denver, where I live, because of the record-breaking low inventory here and homes going on the market and selling within hours with multiple offers. Larry I will check out the app this week and get back to you.

  5. @Teri,
    I don't have any worries about that either -- that's why I'm saying that the answer to your question is "No" -- you have nothing to fear from this app. An agent who doesn't care about quality photos isn't going to hire you, whether or not this app is available.

  6. Ok. So loaded the app. Simple. Free. Put a bedroom in my office. Simple. Could not figure out how to access saved photo. Really think this is going to be for buyers and for them to purchase online. Don't think any of us will be bothered by this yet....but if this is a start, it could be a game changer in many ways.

  7. Susan, this is a form of virtual staging, but only at its most basic level, since it appears to make no attempt to integrate the simulated lighting on the furnishings with the lighting of the base photo, which really requires a human with some skill to do for each image, individually.

  8. At first glance it looks like it's stagers and staging companies that might see a drop in business rather than photographers.

    I'd like to see a demo of this to see how data intensive it is and how fast it can render a room using a very middle of the road phone. (I don't want to load the app on my phone, but I don't want to see a demo with the most expensive and tricked out Samsung.) They will still need very good images of the home. Adding virtual furniture to agent cell phone photos isn't going to be very exciting.

Leave a Reply

Your email address will not be published. Required fields are marked *