This last week I must have talked to 15 to 20 real estate photographers about how either their website or tours aren't visible on the iPad. I'm sure that many of you think I've gone "Chicken Little on you".
So just so you know that if I'm wacky I'm not the only one, I want to pass on a quote from John Quarles who is a Birmingham, Alabama real estate agent. John is not your average real estate agent, he is an accomplished photographer and understands it's place in online marketing. John does his own real estate video.
"I am not sure how true this is, but there is an ad on page 19 of this months Realtor Mag by smarteragent.com that claims by 2013 mobile phones will take over personal computers as the way most people access information. I was in a CE class last week and most of all the agents had ipads, iphones or blackberrys. Slideshow pro is now coming out with new scripts that are for iPads and iPhones soon. Looks like to stay competitive, real estate photographers need to start now planing on these changes. I plan on updating all my web sites as soon as slideshowpro comes out with the new scripts. I am also going to start going to HTML5 at the end of the year with video players that have fall back options so I can have my tours play on all plate forms."
At this point in history, it doesn't make any difference whether you think this development is good or bad or totally outrageous. It's happening and you ignore the trend at your peril.
Some more data is a traffic chart below from Google Analytics that shows how many of you folks (about 33% agents and 67% real estate photographers are hitting the PFRE blog with iPads. Currently there is slightly more iPhones hitting the blog but they aren't increasing at the rate iPad traffic is.