I've followed the evolution of 360 tours for many years because I used to do 360 tours like the one on the right for all my wife's listings. Back in 2000, it was hard work to put these tours together!
Over the past few years, 360 tours are gaining in popularity mostly because of the popularity of Matterport tours. But not all agents are willing to invest in what it takes to deliver Matterport tours to their clients. Another factor is cameras that do all the hard work of creating 360 images are getting cheaper and cheaper.
Significant New Events in the Evolution of 360 Real Estate Tours
Both of these are significant but I think Zillow having 360 tours will have a big impact on the demand for 360 tours just like its walk-through video feature did. Better get a copy of the Zillow 360 Home app now and practice doing 360s!