Bill in Nevada asks:
More and more clients are asking me to provide video. The learning curve is steep, the gear is expensive, and worst of all, the clients don't have much of a budget for it. I don't want to give them a reason to call someone else but I'm nervous about making the investment in time and money. Thoughts?
My relationship with real estate video has been love-hate. All the agents want it, but no one is willing to pay a fair rate. As you've mentioned, the gear is expensive and the learning curve is steep. If you want to be great at real estate video, you need to commit. On the other hand, if you just want to provide a product that is good enough to keep your clients satisfied, there are options for that too.
If you're looking for a cost-effective, portable option, check out the Rhino ROV, combined with a wide angle lens from Moment. You can be up and running for less than $500 (not including the cost of your phone) and the quality is pretty amazing.
If you want to get more serious and become known for your videos, consider getting into some more advanced gear like hand-held gimbles and multi-axis motion control systems. Here are a few options to get you started:
All the fancy gear in the world won't make you great at shooting real estate video. You need to understand the basics and put in the time. Here are a few resources to get you started:
At the end of the day, you know what's best for your business. Just make sure you don't end up in a situation where the quality of your videos, or lack thereof, is damaging the credibility of your photos.