Alan in Seattle asks:
I was wondering if you recommend for or against putting your pricing on your website along with the services you offer?
I recommend that you DO NOT list your prices on your website. Here are some reasons why:
- I think listing your prices on your website tends to communicate to clients that you are competing on price. It's better to communicate that you compete on quality.
- Most real estate photographers have “packages” or “levels” of pricing. By publishing the prices, clients are more likely to self-select into a package, where a phone consultation would let the photographer help the client choose a more appropriate level.
- Many photographers have different prices for different clients. Top clients kept at lower original prices, clients that refer friends at discount prices, and new clients at higher prices.
What do you think about listing prices on real estate photography websites?