Here is a video I just ran across on the platinumhd.tv site (Brett Clements' real estate video company in Australia).
I was struck by two things about this video that makes it a valuable example that all real estate photographers should study :
- The first third (up through about 1:00) of the video is one of the best presentations I've seen that powerfully makes the case for quality real estate photography. Great copy and compelling images. I have some similar words in one of my e-books they don't come across any were near as powerful as the message comes across in this video. Mainly because the video is illustrating the words!
- The last two thirds of the video then smoothly moves into using video to explain why PlatinumHD is the company you want to shoot your video. That is, they are using the same technology they use to sell homes to sell themselves.
I believe this is a brilliant example of how to sell yourself as a real estate photographer! Sell the need for real estate photography and then sell how you can fill that need. Thanks Brett for this wonderful example!