Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The roster of presenters is full, and the PFRE Virtual Conference is officially on for November 20-21, 2020! We're excited to get technical this year and help you take your real estate photography business to the next level! Last year we sold out all o ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Realtor Market Reports - A Powerful Way for Realtors to Connect with Clients

Published: 16/10/2017
By: larry

Charlie Dresen, a Realtor in Steamboat Springs, CO showed me his most recent Steamboat market report video last week.

Charlie said:

I’m finding I’m getting tons more views to the information than a written report and also adds a personal touch which allows people to get to know me.

As I told Charlie, this reminds me of the market reports that my wife and I did in the late 90s and early 2000s in Seattle's market. Of course, back then we couldn't deliver it via video but providing market data to potential clients was very popular. Explaining it on YouTube takes it to the next level and adds a very personal touch. This is a great way for Realtors to connect with potential buyers or sellers and look like the area expert!

Charlie is a very accomplished videographer so he produces his own video but I can imagine there are Realtors out there that would love to have you shoot one of these market reports for them or teach them how to do their own. Many Realtors could shoot their own video but most would need help editing the video.

4 comments on “Realtor Market Reports - A Powerful Way for Realtors to Connect with Clients”

  1. That is a great idea, for both the Realtors and the videographers among us - Thanks!

    Although my particular market characteristics are FAR from Steamboat Springs (43% CASH buyers - Really!? HaHa, Not in my world.), the concept of filming real estate firms talking about their comparative metrics is actually a wonderful idea in terms of "face time" and attracting sellers and buyers.

  2. You're spot on Phil. Communicating quality information and being as transparant as possible has allowed me to just get in front of more people wanting sincere real estate information.

  3. We have been producing weekly videos for our clients for about a year. That might sound like a lot, but they are all about 2 minutes in length and the open rate for our emails is about 35%. When we post them on FB, they are watched by about 1,000 for a good one - 500 or so for others. We do a market update once a month as part of this program.

    For those who might be interested in seeing what they look like, you can view them here: https://www.youtube.com/channel/UChKbFUeTj9vNipvU9OPw13A

    One of our favorites was the one we did right before the last episode of Game of Thrones (this season). It was viewed on FB by over 3,000 people.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle