Long time PFRE readers have read many of Scott's approaches to marketing, pricing, and client relations in his comments right here on the blog and in PFRE Flickr group discussions but this two and a half-hour video class distills it all down very nicely.
One the parts I especially like is how Scott talks about how to conduct yourself with real estate agents and approaches to conflict management. Sooner or later you'll have conflicts and Scott explains how to be ready ahead of time so they are minimized.
Another great feature of this class is Scott's three part interview with Claudia Mills who is a top Realtor in the Bay area and long time client of Scott's. For those that have not spent much time talking to a top Realtor, this interview gives great insights into the priorities and thinking of your potential clients.
I think this 2-hour and 33-minute video class is well worth a month subscription to Lynda.com for any beginning or established real estate photographer