PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Last call to register for PFRE Virtual Conference 2020. Use discount code: PFRE50 to save $50 at checkout. Event Stats: 25 + SpeakersOver 40 hours of contentRecorded and available for streaming until December 31st, 2020500 + Attendees from 19 different ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Last Call to Register for the PFRE Virtual Conference 2020 - Use Discount Code: PFRE50 to Save $50!

Last call to register for PFRE Virtual Conference 2020. Use discount c ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Real Estate Photography In Poland By BlackBee Home Marketing

Published: 05/03/2012
By: larry

Lukasz (Lucas) Cichowlas of Blackbee Home Marketing in Poland is taking an innovative approach to real estate photography and home sale sales compared to other traditional Polish real estate agents. Lucas describes his business as follows:

I'm 26 years old and I've started job as real estate agent 2 years ago. In the beginning I didn't have any knowledge about photography and my photos were really awful. Eventually I realized how important good marketing photography is in real estate. I started searching for information on the Internet and I found the PFRE blog. I read many posts and saw hundreds photos. I developed my skills and bought better equipment. Now I combine my experience of the Polish real estate market with marketing photography to help people to sell their properties better and faster.

In my city there are about 300 - 400 real estate agencies and only one takes professional photos! Real estate marketing in Poland is very difficult most people sell homes themselves without real estate agents. So I operate in differently than all other Polish real estate agencies. I help people to sell their properties without sales commission. I advise sellers how to prepare home for selling and take photos for them. This way I get paid for my work immediately not just if home sells.

I use small flash (SB-600) and Exposure Fusion. I use a Nikon D90 and a Tamron 10-24. I know that it isn't the best equipment but it's enough for me. I thinking of buying more flashes because sometimes in larger interiors I don't have enough light.

Lucas, great example of "out of the box" creative thinking to be competitive. This reminds me of the business model of here in the US. Best of luck with your innovative business model!

One comment on “Real Estate Photography In Poland By BlackBee Home Marketing”

Leave a Reply

Your email address will not be published. Required fields are marked *