After overwhelming demand, PFRE and Aryeo are excited to announce the first official real estate photography industry census. The census is an industry-wide survey asking real estate photographers (anonymously) questions about their business, equipment, editing, services, operational details, and much more. The culmination of the survey will be an official state of the industry, which will be free and publicly available to all.
The goal of the census is to provide accurate, publicly available insights for the entire industry. Insights will range from the percentage of photographers who deliver 3D tours, to how long they’ve been in business, to the average number of listings shot annually by a photographer, etc. This type of information is vital to understanding where the industry sits today and especially valuable as we continue to track it in the future.
The past few years have seen tremendous change across the real estate industry. OpenDoor has set out to change the buying and selling experience, Redfin began bringing their photography in-house; and Zillow expanded into 3D virtual tours. These are trends that will be increasingly important to real estate photographers, and this census will help us understand how industry members are adapting to the changing landscape.
The census will be available to photographers starting on April 24th at repcensus.com. Interested parties can subscribe on the site to receive a notification when the census goes live.
This census is being managed by PFRE (Photography for Real Estate) and Aryeo. PFRE is the industry’s leading community, providing years of community forums and blog articles, as well as hosting the industry’s annual conference. Aryeo is a real estate content platform that works with thousands of real estate professionals around the world. In addition to surveying photographers, our team has been surveying thousands of real estate agents and aggregating insights from tens of thousands of individual properties. We will be making all of this research (anonymous and aggregated) publicly available for the industry.
Thank you in advance for your help in making this a success. The more we are able to spread this census, the greater the benefit for everyone. If you have questions or want to get involved, feel free to reach out: firstname.lastname@example.org.
Census Website: repcensus.com