PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Registration not open yet
App Store

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Real Estate Photography Business Trends In 2012?

Published: 06/01/2012
By: larry

Ron Rosenzweig
sent me a link to this recent article by small business guru Steve Strauss. Steve lists what he thinks are the top 10 trends in small business for 2012. Many of these are some of my favorite subjects. While I agree with Steve on most of the trends he identifies I want to make the following comments:

Small business use of video is number 5 on Steve's list. Fred Light gave me another video popularity data point last week that relates more directly to real estate. Fred says he's speaking later this month at the real estate connect conference in NYC. He said in 2008 the video session at the same conference had about 50 attendees, every year since then the number of attendees keeps doubling and this year it's expected to be the biggest session at the conference and they are struggling to find a big enough room.

The Economy
We've got a lot of broken institutions and even noble laureate economists can't seem to predict or agree on what's likely to happen next. I think it's pretty clear that the world is going through some pretty fundamental economic changes and it's totally unrealistic to think that there are going to be major improvements in 2012. Expect the economy to stay the same or get worse. However, don't make the mistake of assuming that because the real estate market is bad in your area, that it means the real estate photography business is going to be bad too. When the market is bad agents need your services more than when the market is good. Trust me, agents need all the help they can get to get homes sold these days.

Mobile Devices
The whole world is going crazy over mobile devices. Get used to using them to communicate with your clients faster and more efficiently and integrating them in your business. Your products have to be mobile device friendly because agents and buyers and sellers are all using them.

Social Media
Social media can be an effective method of building your brand. It can also be a huge time suck if you are not careful. I think it's important to think more than Twitter and FaceBook when you think social media. Don't forget Flickr, YouTube, LinkedIn are social media too. For photographers Flickr and YouTube can have huge importance.

Rise of The Self Employed
I see real estate photography as an example of a profession that you can take charge of your own success. One person with some special skills, knowledge and equipment can create their own business and support yourself and your family. This trend will continue and get bigger for obvious reasons.

This one is not on Steve's list but I think it's important to realize that the business environment is constantly changing. It's easy to fall into the rut of thinking that because you think you got things figured out at some time and place, don't have to keep improving your skills, your products and your business process. If you aren't continually improving, yourself, your skills, your products, your business processes the world will change out from under you.

Nobody said this was going to be easy!

One comment on “Real Estate Photography Business Trends In 2012?”

  1. Great post, Larry, and excellent points.
    Adding to the "Moble Device", not only does it allow the communication benefit you noted, but the pendilum appears to have shifted. People assuming that everybody else texts, and that is their first method of contact. If selling used camera gear on Craigslist, or in my case aa car, I was amazed that 95% of the respondents DIDN'T call (or email) but texted the phone number listed in the ad without any knowledge if I even had a smartphone.

Leave a Reply

Your email address will not be published. Required fields are marked *