Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Real Estate Photographers And Stagers Have The Same Customers

Published: 19/06/2013
By: larry

Christine Bickley in Brisbane sent me a recent video she and Deb Lindner of Mink Home Staging did explaining the fact that Deb and Christine are "really in the same business - helping people sell properties by creating that emotional connection that attracts buyers, draws them to the property and gets them to pay a premium prices for a well presented home".

In upper-end interior photography stagers, frequently are called stylists or interior designers and are almost always are an integral part of a shoot. Similarly, top real estate agents frequently hire a stager to get a property ready for market or act as a stager themselves. Staging can involve rearranging the homeowners furniture, removing some of it or moving in furniture when listing a vacant property. My experience is that staging is always a big win for everyone involved.

Getting to know one or more stagers can help a real estate photographer get more business in an area because top agents have homes staged and agents that hire a stager are likely to care about good photography. Stagers and real estate photographers have the same clients! I recommended that real estate photographers do everything in their power to build a business relationship with one or more stagers. By business relationship, I mean refer business to each other. Stagers probably have more opportunities to refer business to photographers, but it can work both ways.

Comments on previous posts about working with stagers indicate that many photographers understand the possibilities of working with stagers, but few actually manage to partner with them. Here are suggestions for what a joint business relation looks like:

  • Promote each others services jointly to new and existing clients.
  • Suggest the stagger includes photography services in their staging package. Negotiate a special mutually acceptable rate for a staging/photography package.
  • Allow the stager to use photography from staging/photography package deals to market their staging services in return for getting photography business from the stagers clients.

All the stagers we've worked with are anxious to collect quality photographs of their work, and I've never met a stager that could shoot good interior photographs. There's just a natural symbiosis between interior photography and staging.

One comment on “Real Estate Photographers And Stagers Have The Same Customers”

  1. I use stagers on my higher end listings and it makes perfect sense to partner with them if you're a photog. Especially since staging usually costs much more money than pro photos. You know these sellers and/or agents are already willing to spend money on the listing. Many agents use stagers then don't use professional photgraphers. This would be a great way to bridge that gap and capture these agents as clients.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle