I recently got a question asking what to charge a Stager for reuse of some photos for the stager's web site. I realized that it's been a long time since I've talked about the potential synergy between real estate photography and staging.
In upper-end interior photography stagers, frequently called stylists almost always are an integral part of a shoot. Similarly, top real estate agents frequently hire a stager to get a property ready for market. This can involve either rearranging the home owners furniture, removing some of the home owners furniture or moving in furniture when listing a vacant property.
Getting to know one or more stagers can help a real estate photographer get to know the top agents in an area because only top agents have homes staged and agents that hire a stager are likely to care about good photography too. Stagers and real estate photographers have the same clients! So I've always recommended that real estate photographers do everything in their power to build a business relationship with one or more stagers. By business relationship, I mean refer business to each other. Stagers probably have more opportunities to refer business to photographers but it can work both ways.
Comments on previous post about working with stagers indicate that many understand the possibilities of working with stagers but few actually manage to partner with them. Specifically here are suggestions for what a joint business relation looks like from Mike Martin who's had joint business relationship with stagers for some time:
So my answer to the question about what to charge a stager for using photos on their web site was, see if you can use this as an relationship building opportunity.