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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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Real Estate Photographer Directory Gets You Clients

Published: 08/05/2008
By: larry

Doug Cranmer in Chicago gave me some details of his recent success with his listing in the PFRE Real Estate Photographer Directory. Doug says:

"I just wanted to drop you a note to let you know that my investment in the PFRE Real Estate Photographer Directory paid off very well. A Chicago Realtor did a Google search for "real estate photographer" and found the directory on photographyforrealestate.net. The Realtor e-mailed me while I was coming back from another shoot. We talked by phone and I booked the shoot within minutes of the request. The Realtor (now my client) was happy with the experience and the product that we were able to deliver to her. The shoot turned into providing a property brochure, a floor plan and a single property website. It's likely that I'll pick up her agency as a client with the other ten agents in the office."

Wow, great success story Doug. Thanks for the feedback. The reason this all works is that this blog comes up as the top un-sponsored line on Google whenever anyone does a search for "real estate photographer" and the center top link on the blog is the link to the directory. Try it out to see what your future clients will see. If you're not in the directory and would like to sign-up go to the "REP Directory signup" page. There is a link to it along the top of the blog header image just to the right of the REP directory link.

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