Jim DHaem, a very long time reader of the PFRE blog. posted a comment on yesterday's post about Pixeet. Software and hardware that let's you create an amazing 360 with an iPhone and a couple of hundred dollars of accessories. Who would have thought you could ever do this with a cell phone?
I think that it is important to point out what's going on in the world of cell phone photography. I am not suggesting that agents should be photographing their listing with iPhones, but I think that real estate photographers need to understand the technology that's available to agents and is being marketed to agents at real estate conventions. Nowadays an agent that is mildly tech savvy can use the iPhone 4 or 4s to shoot and stitch 360s with a couple of hundred dollars of accessories, fisheye lens, and monopod. Not to mention capture full 1080p HD video with their cell phone. Up through 2010 this was unheard of!
You always need to keep in mind that the technical part of capturing images will always be getting easier and easier. Stills, 360s and video can all be captured on an iPhone of similar device that agents carry around in their purse or pocket. But in great marketing capturing the image is only part of the problem. For stills composition, lighting and presentation of the image are huge parts of the process. Similarly for 360s. With video, this is much easier to see. The story, the narration or sound track is a huge part of the marketing success. Anyone can capture bits. Marketing is a much bigger and more difficult product.
So in these days when the ease of capturing the bits is getting easier and easier you need to be selling a product that is much bigger that just capturing the bits. Your product needs to be effective marketing. Successfully selling the property. It's to easy to get lost in the technical part of this business. Remember, a real estate photographers job is to get showings which will sell the property if it's priced right.