PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Newly saved preset appearing under User Presets

Lightroom Presets take your images to a whole new level. Lightroom uses the term presets to name a set of adjusted filters to add a unique visual effect to the photos. If you learn how to save presets in Lightroom Classic CC, it will be easy for you to create presets according to your own preference.



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Real Estate Illustrator Adds Real Estate Photography To His Services

Published: 17/10/2009

One of the greatest enjoyments I get from doing this blog is hearing stories from readers of how they have been able to build a successful real estate photography business. About 35% do real estate photography full time and about 47% do real estate photography part time. I hear from many folks that are using real estate photography to supplement or replace their incomes during the recent economic down turn.

Bill Compton, a long time real estate illustrator that works in the San Francisco area, found real estate photography to be a natural extension of his illustration business when the economic down turn caused a slump in his illustration business.

Bill says:

"I want to thank you (again) for the PFRE blog. You and your site have helped me immeasurably. Though I majored in photography in college, my career for the past 30 years has been "real estate illustration." That is, I supplied agents with drawings and/or watercolors of their listings for newspaper ads, brochures, and so on. Though much of the country does not seem to use artwork in this way, nevertheless it provided me with a full time income here in the San Francisco Bay Area... at least until the market crumbled. Suddenly my work load slipped to a third of what it was. I tried to figure what else I could do, part time, to bring in extra money, and decided to haul out my camera and try doing real estate photography.

I stumbled onto your blog, bought your book, and the rest is history! I already had a list of real estate clients; I just had to inform them that I was offering a new service in addition to my artwork. A year later I have a growing list of very happy photography clients who love my work. I'm still not earning as much as I used to, but it sure helps! And you helped me get here. Your blog is outstanding; friendly; informative; always interesting."

Thanks for the feedback Bill! These kind of stories make my day.

One of the unexpected discoveries that comes from these kind of stories over the last 3 years of doing this blog is that the process of building a real estate photography business is remarkably similar throughout the world. What works in Seattle, appears to work in Brisbane, Auckland, Buenos Aires, Helsinki, Dublin, Oxfordshire, LA, NY, Amsterdam and Kansas City.

Keep the success stories coming.

Larry Lohrman

2 comments on “Real Estate Illustrator Adds Real Estate Photography To His Services”

Leave a Reply

Your email address will not be published. Required fields are marked *