Today I got a question from a Realtor (Todd on the east coast) I want to answer Todd in a post because I think Todd is not the only Realtor with these questions. Todd said:
"I am a photo enthusiast but also dyslexic and have no patience for instructions. Real estate has been my life for the past 34 years and I have attempted to keep in front of the rest in technology. But times are changing quick for the wild men like me. As a salesman do not want to be in Photoshop adjusting pictures etc in many different programs... As a salesperson I want to know: How do I take a picture of a small room and make it look inviting. What programs are made to make morons look like photography pros. I see in these blogs beautiful estates that any picture would be inviting. I want to see pictures in low income houses that look great."
First of all, yes the real estate and the photography world is changing at lightning speed these days. I know and work with a wide variety of Realtors and I only see one in about 500 that are technically up to shooting their own photos. And almost all of the ones that shoot their own photos don't do the quality of work that full time real estate photographers do. For this reason, I recommend that Realtors work with professional real estate photographers.For Realtors that want to shoot their own photos, I did a post recently on the Bare Essentials of doing real estate photography. This was aimed at both Realtors doing their own work and real estate photographers just getting started. So if you're not willing to do the bare essentials you are better off hiring a professional.I think Lightroom or Aperture, if you are a Mac user, is the closest thing there is to software that makes "morons look like pros". However, it's a mistake to expect to simplify real estate photography too much... there is no magic bullet.Finally, I would recommend my 10 essentials tutorial to Todd as a formula for making any room look inviting.