Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Property Video Goes Viral But Sydney Morning Calls it "Cheap Shots"

Published: 14/02/2011
By: larry

The Sydney Morning Herald ran an article recently high lighting PlatiumHD.tv's property video they did for NEO Property. SMH says:

A VIDEO featuring a scantily clad model has gone viral around the world but it's not for the reason you'd think - it's actually a property listing.

Gold Coast real estate agency NEO Property has gained notoriety after it emailed its newest property listing of a house at Binda Place, Sorrento, to 100 clients.

It features a video clip complete with music, images of the property and images of the model - peeling her clothes off inside the property. Click here to read the whole article.

OK, now that I have your attention here is a link to the video so you can have a look and decide for yourself.

This approach to marketing falls into the category of marketing and public relations P.T. Barnum is famous for summarizing with the quote, "I don't care what the newspapers say about me as long as they spell my name right."

10 comments on “Property Video Goes Viral But Sydney Morning Calls it "Cheap Shots"”

  1. This video presentation attracts attention for the agency, positive or negative. However, I don't think that the introduction of bikini or lingerie models is going to sell any particular piece of real estate. Not my style.

  2. I love it. There's no such thing as bad publicity, anyway. And anytime someone does something "out of the box", it's a good thing, in my opinion. It may not appeal to a certain market segment, but that's probably not the market segment they're selling to, either. The "vanilla" property walk-throughs turn some people off, too.

  3. As always, Platinum does a really nice production job.

    Is the clients approach to selling this property a bit "tacky"? I personally think so.

    Perhaps they are mirroring the typical motivation of their particular clientele? Maybe their clients fancy themselves as playboy-types.

    Clearly it got them some attention. Will it actually sell the property? Well, it's all about exposure and numbers, right?

  4. As much as I love Oz, as much as I love Aussies there is one thing I missing time after time..... Style

  5. I am not sure that this super sexy style is the future of real estate marketing, nonetheless, we are incredibly fortunate to have the guys at Propvid breaking new ground for us. If it were not for the risk takers we would not know what is possible in this genre. I hope the days of safe and boring property tours will be overtaken by a wave of creativity and innovation. This video is more important to aspiring real estate videographers than we may think because it expands the limits of what is possible. If there are 2 groups of real estate video content providers, the safe and conservative vs the risk taking pioneers, I hope I end up in the second group.

  6. Eh I thought it was a cheap gimmick when I saw the video. On par with the beer commercials with hot girls in bikinis. Now if the model came with the house I guess I could see why you would have her in the video.

  7. Hi Scott,

    I would caution you to cast a wider eye on this particular "style" of presentation as it has a very limited audience. As a photographer of multi million dollar homes I'm sure you realize that for the most part you are dealing with very conservative people. At least we are in the high end Florida market. California has always been more progressive (?) than the rest of the nation but since most buying decisions are actually finalized by the wife I'd say the scantly clad model isn't doing a thing for the sale of the house.

    I agree with you whole heartedly that thinking outside the box and bringing new techniques and styles to real estate presentations is what will differentiate your client with the money to invest in marketing. BTW: And until you've been through it, not all publicity is good publicity - guaranteed !!

    Thanks for sharing your photographic experience and your desire to always be on the cutting edge.

    Best Regards,
    Ron

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle