The Sydney Morning Herald ran an article recently high lighting PlatiumHD.tv's property video they did for NEO Property. SMH says:
A VIDEO featuring a scantily clad model has gone viral around the world but it's not for the reason you'd think - it's actually a property listing.
Gold Coast real estate agency NEO Property has gained notoriety after it emailed its newest property listing of a house at Binda Place, Sorrento, to 100 clients.
It features a video clip complete with music, images of the property and images of the model - peeling her clothes off inside the property. Click here to read the whole article.
OK, now that I have your attention here is a link to the video so you can have a look and decide for yourself.
This approach to marketing falls into the category of marketing and public relations P.T. Barnum is famous for summarizing with the quote, "I don't care what the newspapers say about me as long as they spell my name right."