PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Author: Brian Berkowitz When it comes to real estate photography, the first thing that always comes to mind are phrases like “how big is the home?”, “what’s the listing price?”, “will the homeowners be there?”, or even “will the agent/client be there?” ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Stream the Entire 2020 PFRE Virtual Conference Now!

On November 20th and 21st 2020, 537 attendees from 21 different countr ...

Sneak Peek - PFRE Virtual Conference 2020

We are less than two weeks away from the PFRE Virtual Conference. Chec ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

Purchase Full Conference Replay Here Here are the remaining 13 present ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Principles for Real Estate Photography Portfolio Sites

Published: 31/07/2018
By: larry


I'm continually amazed by the number of beginning real estate photographers who don't have a website. Social media does NOT replace a website! You MUST have a website. The sooner you create a website, the better.

Your portfolio of images is at the center of promoting yourself. Your website is a way to present your business and yourself to people and let them know what you are doing and how to contact you. Malia Campbell's site is a great example that follows most of the principles below. It's one of my favorite real estate photographer sites:

  1. The site must look good on mobile devices. Mobile device usage is widespread. First of all, don't use  Adobe Flash and take the time to check out your site on all the popular smartphones and tablets. It is amazing the number of people who don't do this. You must look good on smartphones!
  2. Dedicate a site to real estate photography. A general purpose photography site where people have to look for the real estate section says to people, "I'm just playing around with a lot of things." It makes you look like an amateur. The cost of a template website at someplace like ($150 USD/yr) is small in the overall scheme of a successful business.
  3. Carefully review your portfolio images. Have as many experienced professional photographers review your portfolio as possible. Others will see things you don't. Remove everything but the very best images. Ask the PFRE flickr group to review your portfolio and site.
  4. Use large images in your portfolio. Bigger images have more impact. You want to knock viewers' socks off!
  5. Portfolio slideshows should play automatically. When a visitor hits your URL, your portfolio slideshow should just play continuously. Don't make the viewer hunt for your portfolio or click on thumbnails or next buttons or have to figure out the site's navigation.
  6. Have a photo of yourself on your Contact or About page. This is about giving your site and business a more personal feel. The online world is cold, anonymous, and impersonal. Do what you can to give your business a personal feel.
  7. Have your cell phone number on the Contact page. This is a customer service issue. Most Realtors are people-oriented and would prefer to call you as an initial contact.
  8. Have as many images of upper-end homes in your portfolio as possible. Upper-end photos say, "I shoot for upper-end agents." Upper-end homes make you look more professional, even if most of the homes you shoot are not upper-end homes.

Follow these principles and you'll have a good base to build the rest of your marketing on.

5 comments on “Principles for Real Estate Photography Portfolio Sites”

  1. Like the professional, clean, visually appealing and easy to navigate website for visitors to find the information they need like the example here. Screenfly at is a good place to test websites on different screen sizes and devices.

  2. Agree with Kerry.. we also note in our website that mileage is charged for listings more than a 10 mile radius of our location. Often, we have to drive longer distances that take up to an hour o/w for the same amount of money so charging for mileage at least compensates for the extra time spent on the road.

  3. @Kerry - Yes, absolutely. Thanks for bringing that up. I see a lot of real estate photographer sites that seem to want to hide where their business is located and what market they serve. Many times I have to google the area code to figure out where someone is.

Leave a Reply

Your email address will not be published. Required fields are marked *