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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Sky replacements have been a big part of real estate photography for years. Luminar 4 has had a good sky replacement feature for a while now and Adobe Photoshop just joined the party. Photoshop: Credit to Stallone Media https://www.youtube.com/watch?v= ...

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Poll: Where Would You Like to See Your Business in Three Years?

One of the things that we, as business owners all tend to have in common, is that we utilize metrics to gauge our progress in meeting our goals from year to year. Business gurus have been telling us for years that when establishing goals, it's best to set-up "SMART" goals--i.e., goals that are Specific, Measurable, Attainable, Relevant and Time-bound.

Despite the value and importance of these types of goals though, there is something to be said about "aspirational goals"; those nebulous thoughts that reside in our heart and in our gut that compel us to keep moving forward, even when we have difficulty meeting our SMART goals. Indeed, aspiration is such a powerful motivational resource, that it's one of the things that I always ask about when a photographer reaches out to me to explore a coaching relationship together. Specifically, I try to find out about their "desired state" for their photography/photography business.

So, I thought it would make for an interesting topic on which to run a poll, just to see what aspirational goals are out there in our community.

So, here’s the poll question: "Where would you like to see your business in three years?"

I’ve always used "three years out" when asking the question in my coaching practice because I think that asking about "one-year-out" goals might be too short-term and thus, not enough of a stretch for folks to test their imagination. I also don't want to make it so far out in the distance (e.g., "five-years-out") that it might be too long-term for people to wrap their heads around.

Anyway, I’ve set up the poll so you can click on more than one button (but no more than three). I hope you’ll take a moment to give this some thought, participate, and have some fun with it. Thanks everyone!

P.S.  Please don’t hesitate share a comment too. It would be good to hear more about your aspirations.

P.P.S.  Also, please feel free to use the comments section to request other topics you’d like to see covered in future polls.

 

[polldaddy poll=10377939]

5 comments on “Poll: Where Would You Like to See Your Business in Three Years?”

  1. I am on the downhill side of life, so I would like to be in position to either sell or step back and let employee's take a active roll in running the business. Give my better half and I a chance to enjoy what life we have left

  2. mine is around 5 years but plan is to build a Real Estate Photography Team so my Team can serve our day to day RE shoots and I concentrate on more High End, Designer works. half way there with 2 Part time photographer and Outsource editing part.

  3. I recently fulfilled one attainable goal I had and completed a few formal general photography classes this past winter (2018-19). After doing some portraits, events and other genres, I decided around early summer that this is the niche I would like to focus on. I’ve made progress but it feels overwhelming when there is so much to learn. I was hired by an out of state company a couple of months ago as a real estate photographer in my city and they send me anywhere from maybe 2-5 shoots a month. They send a shot list and general guideline email per shoot but the rest is hands on learning on site. This has pros and cons, of course, but I’ve learned a lot quickly on my own. Three years out, both of my little kids will be in school full time and I aspire to be an excellent residential real estate photographer who can sustain on this work as my full time income. I would eventually like to add aerial and videography but I feel like those may be further out as I’m trying to establish a portfolio, brand and build a strong client base in the next couple of years. I’ve reached out about about local coaching (Columbus, OH) but haven’t yet received any replies to my inquiries. As always thanks for your posts.

  4. My first 5 years was exclusively residential, but word of mouth has brought commercial businesses and a few shoots for our fairly high-end city magazine, including a cover. I have even had an architectural firm buy one of my commercial night shots of a building they designed, and it is displayed in their lobby.

    I'm good with where I'm at, and like others, at 60 this isn't a career that is going beyond another 10-15 years. No drone or 360 stuff for me, and no outsourcing to anyone else. I simply love to shoot.

    My vacation time creeps up by a few days a year, and I'm visiting bucket list locations, but I still work a lot. I say Ill retire at 70, my wife says I'll retire when a homeowner finds me dead in their front yard.

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