Deborah, from Peterborough, England writes:
“Hi, I’m writing with the hope that you can point me in the right direction. I’ve pretty much given up on outsourcing my editing for a couple of reasons. First, I’m tired of the lack of consistency in the photos that I get back. Second, as I’m doing more work for higher end agents, I want to keep control of my editing because I want to have my own consistent look and feel for my work. However, I’m finding that I’m spending too much time in Photoshop. Do you have any suggestions about how to become more efficient in post? Thanks for all you do for us on PFRE, Brandon!”
Thanks for writing in, Deborah; and thanks for your compliment. I’m glad PFRE is helping your business move forward--that’s always part of our goal here! I’m sorry to hear that you’ve been having issues trying to find editing support. I’d urge you not to give up on trying to find an outsourcing company that you like. If you do--and they’re open to the idea of having you train them on how you’d like your photos to look (that’s what I did)--then they can take a lot of pressure off you and your business and allow you time to market to higher-profile agents.
In the meantime, if you’re going to be doing your own editing, then one of my go-to time-saving techniques in Photoshop is to create “actions”. An action is essentially a "recording" of everything you do in Photoshop, from the moment you hit "start" to record your actions, to the moment you hit "stop", on that recording.
To give you a better sense of what I’m talking about, here is a link to a video on how to record actions, from one of my all-time fave resources to learn Photoshop, Aaron Nace at PHLEARN. I’ve always loved his energy and the way he explains things. I hope you find this helpful.
So, do you have any other tips for Deborah on how to increase her efficiency in Photoshop?