PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Registration not open yet
App Store

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Photomatix 4.0: Still The Gold Standard for HDR and EF

Published: 04/10/2010
By: larry

Last week HDRsoft released version 4.0 of what has pretty much become the "gold standard" for doing HDR and Exposure Fusion for real estate photography. This new version has the following major new features:

  1. A selective de-ghosting tool that allows you to selectively decide which image and part of an image to take for the final image.
  2. An awesome built-in and user preset feature that shows a thumbnail of the preset results.
  3. A new high quality noise reduction feature.
  4. A feature that allows you to tone map a single image in 8-bit mode.
  5. A unified dialog box for tone mapping and exposure fusion.
  6. Ability to embed and view tone mapping or fusion settings in the processed image.
  7. Improved rendering of Tone Compressor tone mapping.

There are many other not so major new features and fixes. Look here for all the gory detail.

I've only used version 4.0 for a day or so but so far this feels like a great version. I love the built-in and user presets with thumbnails.

Trey Ratcliff has some interesting speed comparisons between doing HDR in Photoshop CS5. Photomatix 4.0  blows CS5 away in the area of speed!

To me most compelling feature Photomatix has for real estate photographers is having the same GUI interface, Lightroom interface and batch processing for both HDR and Exposure Fusion. All the other guys have either just HDR or just Exposure Fusion. It's nice to have both HDR and EF in the same software so you can go either way depending on the situation.

2 comments on “Photomatix 4.0: Still The Gold Standard for HDR and EF”

  1. Tell me more. What are the different situations that lead production towards exposure fusion or HDR. I just can not tell. I end up doing EF's most of the time, but it is mainly because I think they look better. Nothing technical about that.

Leave a Reply

Your email address will not be published. Required fields are marked *