PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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Photography For Real Estate E-book Now Available For Purchase

Published: 08/10/2007
By: larry

OK, the Photography For Real Estate E-book is ready for purchase and download. Just click on the link ad on the upper left side-bar. That order link will stay there.

I'm using is Paypal for order processing. Paypal will handle purchases with major credit cards or your Paypal account. Paypal will handle all the conversions from non-US currencies to US dollars. I've already had non-US orders so I know that part is working.

Also, I'll be adding a "PFRE E-book" page just below the blog header similar to the "RE Photographer Directory Sign-up" page as a place to give me feedback.

6 comments on “Photography For Real Estate E-book Now Available For Purchase”

  1. Great Great Work. Just started to give it a read through. Love it! For a late comer to your blog, it's just what I needed to catch up!

  2. Great e-book! I am a real estate agent and have done commercial photography in the 80's until the economy in Texas hit bottom in the late 80's. I had to make a living so I got into real estate. I remember the old days having to shoot 8X10 view cameras, had to use chrome film and Polaroid’s for tests to make architects & Ad Agencies happy. My day rate back then was $2,500 plus expenses. I switched to digital in 2001, I love it. I just wished I was 30 years younger. I have been selling residential real estate for the past 6 years and I have other agents after seeing my photos of my listings ask me how much I would charge to photograph their listings. When I tell them what I would charge their mouth drops open and have that deer in headlights look. There reply is that they pay $99 or whatever to have so & so do it and I say that is a good deal I would stay with them. The majority of real estate agents are very tight with their money. I learned from Art Directors to go first class when marketing anything. You are very right about great quality images sell. The whole goal of a listing agent is to get as many showings as possible because it is a numbers game in real estate, the more showings the better chance of that right buyer walking through the door and writing an offer. I could go on and on.
    I have agents also ask me what camera they should buy or look at these photos I have taken what did I do wrong? I think your book is fabulous especially for real estate agents that don’t have a clue what it takes to make great photos. In our area I would say at least 60% of all listings no matter what price they are the photos are HORRIBLE, I don’t know how they get away with it.
    I have emailed every agent I know a link to your book ordering site. I have also put this information on a card so when I am asked a question about photography I can hand it to them and they can order your book to answer all their questions. I don't want to come off sounding like a snob, but somebody has to stick up for all the hard working real estate photographers out there and not getting paid what they are worth. Thank You for writing this Book and letting me vent!

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