Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Photo Modification Ethics For Real Estate Photography

Published: 12/07/2008
By: larry

I ran across a wonderful little video about Hany Farid, a Dartmouth professor who is doing research on how to algorithms for detecting altered photos. Hany is working with Adobe to make his algorithms for fake photo detection widely available.

It's amazing to me how much photo modification is goes on in advertising but even more amazing that most of the population is oblivious to the fact that you cannot trust a photograph to be an accurate record of reality. Daily examples of modified photos are posted and analyzed at PhotoshopDisasters.com. I find this site a great source of entertainment.

At various times over the last 3 years I've done posts on photo modification ethics for real estate photographs. I have a page that summarizes previous posts and discussions on this subject and after watching the above video I reactivated the page so it has a link along the top of the blog header image. It's called "ethics" to save space.

Everyone seems to agree that material, physical characteristics that buyers care about (like removing telephone poles, power lines etc.) should not be modified. But disagreement usually arises over issues like should the grass or landscaping be modified. I have no problem removing cars from the driveway or "making the bed" or "moving furniture" but when Levi wants me to "fix the grass" and make it look lush and green rather than brown and ratty I always push back but I don't always win this argument. Others seem to have trouble deciding if it's OK to fake the grass grass too. Grass seems to be on the fuzzy border line. I'd much rather not fake anything but it's hard to agree on that hard line of where to stop making a shot look perfect.

4 comments on “Photo Modification Ethics For Real Estate Photography”

  1. Honestly, unless the landscaping company is waiting for me to finish my exteriors before they start rolling out the sod, I have a hard time with turning a dirt front yard into a putting green.

  2. I come from a land where folks routinely spend hundreds of thousands of dollars installing and maintaining lush resort like landscaping. To install beautiful landscaping with "Photoshop" where none exists clearly strikes me as misrepresenting a material fact.
    In California we take a fairly extensive course on ethics in order to become licensed. I am sure other states have similar requirements. Because we learn then that we are not to "misreprepresent any material fact having an effect on the value of the real property," you will not find too many listings offering a verbal description of a beautiful green lawn where no such lawn exists.
    If we simply follow the same ethical test regarding our lisiting images, we should be fine, shouldn't we?

    For those who need help but are not inclined to do it themselves, there is at least one service available to improve listing photos, who will pledge never to cross the ethical line and get you into ethical trouble.

  3. I have a general idea about what this article is trying to say. If only the writer had taken the time to read over his article before publishing or posting it.
    I was unaware that the term "algorithm" became a verb?! I checked again and it's confirmed that "algorithm" is defined as a noun.

    And this: "how much photo modification is goes on in advertising..."
    I am not a writer. But, I can recognize good english when I see it.

    This is an awesome forum for this type of photography by any means. Unfortunately, I found this page after I started my real estate photography endeavors. I learn something from it every time I look it up. In fact, it's so great, that it has become my Safari Home Page.

    I am aware that this is not an "English critique forum". But, having to read an article several times in order to get the gist of the article is a bit much to ask of the reader. We need to put some thought process and consideration in the writing before posting.
    Just a thought.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle