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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

Published: 14/09/2020

We're a few short months away from the PFRE Virtual Conference 2020 and are excited to finally announce this year's roster of presenters!

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One of the challenges we've faced with last year's in-person event was the difficulty of covering technical, hands-on topics. While we would love nothing more than to see everyone again in Las Vegas this year, there is an upside to going virtual. Since everyone will be at home in front of their nice monitors and we aren't limited to one stage with strict timelines, we have the ability to dive into some very technical topics such as lighting, editing, composition, 360 photography, video, twilight photography, copyright registration, drones, SEO, and social media marketing, just to name a few. With over 20 presenters and 30+ hours of content, this year's event is sure to offer excellent value to anyone in our industry looking to take their real estate photography business to the next level. Some sessions will be live with active Q&As, while others will be added to the streaming library and available for a limited time after the live event.

Introducing the 2020 PFRE Virtual Conference Presenters: Part One

Mike Kelley

Live Image Critiques

Join Mike Kelley and Wayne Capili for real-time image critiques with live Q&A.

Wayne Capili

Session 1) Live Image Critiques

Session 2) Photographing Luxury Spaces with Minimal Equipment

In this session, real estate photography veteran Wayne Capili will teach you how to shoot almost any type of property with the least amount of gear and how to leverage ambient light to bring out the charm and personality of a space. By using small, inexpensive strobes, you will learn how to strategically place your lights so that they can remain in place for multiple images rather than having to be moved for every shot. Wayne will show you how to create consistent and predictable light quality from your strobes, gain control of the light in a single room, and expand to include additional rooms.

Once Wayne has covered the basics, he will edit the images in real-time. 

Other topics covered:

  • Camera settings, custom presets, color profiles, auto bracketing, in-camera HDR, etc.
  • Setting up your flash, remote, and triggers
  • Basic zoom settings
  • Using light modifiers

Rachel Brenke

The Licensing Limbo- A dance into contracts and copyright

It's time for the industry to show their value and demand respect for work through the legal protection tools available to us. In this session, Rachel Brenke from TheLawTog® will give you easy-to-understand steps to not only properly and easily protect your photography but how to enforce when an issue happens. Yes, when an issue happens; not if. The landscape of today's society is screenshot grabs and illegal usages of visual assets. After this session, you'll be well-equipped to combat these issues and help change the value of photography.

Garey Gomez

Session 1) Shooting and Editing with Flash - Garey's Fast Workflow for Award-Winning Photos

In this comprehensive class, Garey will take you through his entire shooting and editing workflow. He will go through several examples of his workflow which nails every photo in a single ambient frame and a single flash frame using only one or two Speedlights. Garey will discuss the equipment he uses, basic camera settings for his workflow, and placement of the flash. From there, he will take the photos round-trip from Lightroom to Photoshop, where you will see his entire editing workflow for every real estate listing photo he creates.

There will be several examples in varying conditions and a close look at time-saving strategies such as Lightroom presets, Photoshop actions, and keyboard shortcuts. If time permits, there will be some advanced Photoshop techniques shared for color correction and cloning--excellent for high-end work and for your portfolio.

Session 2) Budgeting and Setting Rates for Profitability in your Real Estate Photography Business

In this session, Garey will take an in-depth look at budgeting in your real estate photography business. Through this budgeting exercise, you will be provided with a spreadsheet that will allow you to define the following: How much money you want to bring home (after taxes), and how many hours/days per week you want to work. Using that information, we will dive into how you can set your rates to achieve your income goals and confidently create a profitable business and a lifestyle that you want. This is an often overlooked area in most businesses and yet, setting rates is one of the most common questions that photographers have. Learn how to know your numbers, and how to use them to plan for your growth!

Scott Basile

Lighting Spaces and Compositing Images

This session with San Diego based photographer Scott Basile will cover lighting interior spaces and compositing images to create seamless, high-end real estate imagery. Scott will view, discuss, edit, and composite RAW files from actual shoots into final, deliverable images. You will learn quick and easy techniques for lighting challenging spaces; the "why" of where light should be; how to composite images, do basic color correction, and how to apply these techniques to your own work. A working knowledge of Lightroom and Photoshop is required for this course.

Natalia Robert

Session 1) Marketing to Interior Designers: Soft skills, Authenticity, and Playing the Long Game

What are the best ways to reach potential interior designer clients? In this session, Natalia will explore how having "soft skills", maintaining authenticity, and always focusing on the long game can benefit your business and get you loyal, long-lasting clients.

Session 2) The Good, The Bad, The Ugly: Being a Female Architectural Photographer in Today's World

Let's face it; men and women do business very differently. So what's it like to be a woman in a male-dominated field like architectural photography? Let's talk about it all--the good, the bad, and the downright ugly.

Rich Baum

Session 1) Top Notch 360 Photography in Less Time

2020 has been a crazy year to say the least, and the demand for 360 photography is at an all-time high. Follow along as Rich Baum shares the secrets behind his tried and tested 360 workflow that allows him to move through properties quickly and efficiently while delivering a high-quality product on a consistent basis. Rich will discuss essential gear and break down his process, step by step, so that you can apply what you learn at your very next shoot. 

Session 2) Quick and Easy Flambient with Rich Baum

When it comes to lighting, shooting, and editing real estate images, there are many different options and techniques available to photographers today. If you are newer to real estate photography or simply want to make the jump from HDR to off-camera flash, this session is for you. Join Rich Baum as he walks you through his simplified approach to flambient real estate photography. In this session, Rich will show you how to let the ambient light do the heavy lifting, manage color casts, and execute the perfect window pull quickly and easily. With these three techniques in your photography toolkit, you'll be well equipped to increase efficiency and deliver high-quality photos that your clients will love.

Nathan Cool

Real Estate Photography's New-Normals in Today's Virtual World

Covid-19 changed the real estate photography industry — forever. Along with the rise of virtual tours, other aspects of our work have changed across the spectrum from client expectations, interactions, and the opportunity for various services. The prolonged pandemic is now setting in stone new-normals, initiating trends that will likely stay in play for a very long time to come. What has changed? What will change? And for how long? These are questions that can be addressed by seeing where we are, how things have evolved, and looking toward the future to be better prepared for it.

Matthew Stallone

Master Social Media with Matthew Stallone

In this session, Matthew will teach you how to leverage social media using strategies such as aligning with other Instagram accounts to gain more followers. Learn how to obtain more views for your clients' listings to yield more trust, credibility, and customers. Learn how to showcase your workmanship on social media to build an online rapport with your audience.

Dee Zunker

The Color of Light(ing)

In this session, Dee Zunker will discuss the color of light from different light sources, mixed lighting, reflections, and how to manage them for interiors and exteriors. Color management starts in camera and is not something that can just be fixed in post processing with a couple of white balance sliders. Dee will touch on color profiling your camera and monitor as part of your workflow, and some basic techniques for getting consistent color in your shoots.

Jared Bauman

SEO and Digital Marketing in 2021: Practical Steps to Get Noticed Online Longterm!

Getting found online has never been more important than it is today. Recent global circumstances have placed an even larger importance on digital marketing. A sustainable strategy to produce interest and leads for your business in 2021 is essential to surviving and thriving.

Search Engine Optimization (SEO) and other digital marketing techniques are valuable and sustainable ways to create this for your business. However, with its ever-changing facets and technical characteristics, it can be incredibly confusing for many.

In this presentation, Jared Bauman of 201 Creative, LLC will outline the 3 key areas you need to focus on to bolster your SEO and rise to the top rankings on Google. We'll talk through what is working online in 2021 and what isn't. This simple, down-to-earth approach will clearly outline simple steps that you can take to get more visibility TODAY. You won’t be bombarded with any confusing terms or programmer speak--just simple, actionable tips that you can act on now.


  • The 3 most important factors that lead to your Google rankings
  • How to leverage what you currently are doing to increase your digital marketing efforts
  • Simple action items to improve your marketing efforts and search rankings.

Don’t put off your digital marketing any longer. Come learn the secrets to ranking higher and getting in front of more potential clients!

Andre Mckenzie

Getting Started with Real Estate Video

In this session, Andre Mckenzie will cover what you need to know when shooting your first real estate video effectively and efficiently. Andre will touch on the gear he uses on every shoot, how he approaches different types of properties; the how and why he shoots the way he does; and a few tips and tricks he's learned along the way.

Stay tuned for the next round of presenters and the official launch of early-bird registration.

If you are interested in participating as a presenter or sponsor, please email

Brandon Cooper