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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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Man taking a photograph with a Canon camera

Canon external flashes tend to be expensive, so if you're looking for an affordable alternative, Yongnuo flashes can also provide a significant amount of light. This is why we're giving tips on how to choose the best Yongnuo flash for Canon, as well as options for different shooting needs.

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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PFRE Community Announcement

Published: 08/02/2021

I hope this message finds everyone well! 2020 was a crazy year, to say the least. Although there were many challenges, we also saw incredible growth in the real estate photography industry as so many other genres weren't able to operate at full capacity. That being said, I have some exciting news to share for the future of PFRE. I have brought on a digital marketing agency to help manage and grow the website. Let me explain a bit about what has gone into this decision.

Ever since taking over PFRE from Larry, I've been fortunate to have built great relationships with exceptional real estate photographers from around the world. We've made a lot of changes to modernize the website and bring the experience up to par. We've created a new Community discussion forum, and given the website a complete facelift.

We've also launched the PFRE conference, which has garnered much support from the real estate photography community in its first two years, and plans are already well underway for PFRE Conference 2021!

However, running both the conference and website, along with my own real estate photography business (and raising a young family) has been overwhelming. On a business level, I haven't been able to invest the necessary time into each of these that they deserve. And, on a personal level, the workload has become unsustainable.

In order to grow both the conference AND the PFRE website, I have brought on the digital marketing team 201 Creative, led by Jared Bauman. Jared has a long successful background in photography and is a master when it comes to SEO and online marketing. His team are experts in online growth, SEO, and brand visibility.

I will continue to remain active in the PFRE community while focusing most of my time on developing the conference. 201 Creative will assume the day to day responsibilities and will be in charge of growing the website to reach new real estate photographers around the world and continue to steward this amazing community.

This is an exciting change. For you, this will mean an increased focus on all aspects of the website. It will mean new content on a more regular basis. It will mean a faster website with improved user experience and an easier submission process for the monthly contests. These are just a few of the things that the team at 201 have planned.

Please help me welcome the 201 Creative team and show them how wonderful this community is. Together, we'll continue to grow and evolve PFRE to meet the needs of today's real estate photography industry.

As always, thank you for your support, and I wish you much success in 2021 and beyond.

If you have any questions, please don't hesitate to reach out.

Sincerely,

Brandon

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Brandon Cooper
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