PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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PFRE 2.0 - We’re Getting Close to Launch!

Published: 11/04/2020
By: Brandon

One of the things that I’ve been most looking forward to since I took over PFRE a couple of years ago was the launch of a new website for our community.  I’m writing to you today, to let you know that this dream will soon become a reality! After devoting significant time and resources to this project and going through several versions, I’m pleased to say that the site re-design is almost complete and that we’re getting very close to our official launch.


One of the most critical aspects of the redesign was to make sure the site looked fresh, clean, and easy to navigate. Our team has landed on a design that has a contemporary vibe, while having a look and feel that I’m confident will be attractive for many years to come. Our mandate throughout this re-design process was to update the site and overall user experience without losing the rich history and content of PFRE.


The busy and somewhat distracting appearance of our current site will be replaced by a clean welcome page that's devoted to highlighting the latest articles and making it easy to locate the information readers are looking for. For instance, we’ve taken the twenty-one navigation links that are currently on PFRE and narrowed them down to six core links. Here is an overview:

Community Section - This new feature is going to be a cornerstone of PFRE 2.0. We wanted to create a platform where real estate and interior photographers alike could come together and discuss all things real estate and interior photography without all the noise of social media. The PFRE Community forum will provide a powerful and user-friendly platform where members can engage in the following ways:

  • Post - Ideal for members to quickly share what's on their mind with the community (similar to a typical Facebook post).
  • Question - Members can use this feature when they want definitive answers on a topic. Other members can answer questions directly, ask other members for help, or re-post the question to their entire following.
  • Create Discussion Threads - Create an ongoing discussion/thread with members of the PFRE Community.
  • Create Groups - Members will have the ability to create and administer their very own public or private groups. Groups are ideal for ongoing tutorial support, events, specific skill-sets or topics, etc.

People who make thoughtful contributions, comments, etc., will be rewarded with "engagements points" that will be visible to the community. These points will provide tangible metrics by which to gauge content posters. More information about the Community Section will be out shortly.

Reading - The foundation of PFRE has always been the tremendous depth and breadth of the articles. Since 2008, PFRE has been the “go to” resource to learn and share information with like-minded professionals. With thousands of articles, covering hundreds of topics, PFRE offers the most robust resource for education in our field. It will take me a while to migrate all the articles but rest assured, they will all be available to you!

Resources -  All professional development resources to hone your craft and drive your business will be found in this section. It will house all educational resources (i.e., video tutorials, the PFRE roster of Coaches, books, workshop information, and more). This section will also hold all information and resources related to our third-party vendors, each one of whom can help you to improve various aspects of your business--offering you potential new products or ways to increase efficiency.

Podcast - The new PFRE podcast, which will be launched soon, will be focused on having meaningful conversations with world-class photographers, business professionals, and industry leaders, with the goal to inform and inspire.

Contest - The PFRE photography and videography contests have been a monthly highlight of the PFRE site for years. These contests offer one of the richest learning opportunities available in our field. Both the photography and videography contests and all information associated with them, will now be found directly on

Conference - The PFRE conference aims to provide real estate and interior photographers from around the world, an opportunity to meet on an annual basis, learn, share best practices, and make lasting connections. This section will be used to provide updates on event plans, speakers, vendors, and provide quick and easy access to registration.


While we don't have an official launch date as of right now, I can say with confidence that we are just weeks away.

Until then, please stay safe and get ready to come back better than ever!


3 comments on “PFRE 2.0 - We’re Getting Close to Launch!”

  1. Hi Brandon and Tony,

    Congratulations on the forthcoming new site... looking forward to the new layout and user experience. Very exciting for you!!!


  2. Fantastic! I’m about to launch my RE photography business and I’ve already found so many great resources here. Looking forward to the new site!

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