Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Personality Styles: One Of The Most Important Things I Learned in Business

Published: 13/09/2012
By: larry

When my wife Levi started in real estate in the mid-1980's she took a bunch of sales classes. One of them, on the subject of personality styles, was so good she insisted that I go to it too. As I look back now, I have to say the subject of personality styles was one of the most important things I learned. It helped me understand my kids, everyone in the family and it made a huge difference in my business relationships. Understanding personality styles is considered essential in sales but I think it's essential for everyone.

There are four basic personality styles. Everyone functions primarily in one these general personality styles:

  1. Promoter: high energy. enjoyable to be around, initiates relationships, competitive. Most sales people are promoters.
  2. Supporter: dedicated, committed, loyal team member, good listener, patient, dependable, cause-oriented. Most nurses teachers are supporters.
  3. Controller: Task accomplisher, self-motivated, results oriented, fast decision maker, disciplined, likes to control others. Good managers are usually controllers.
  4. Analyzer: Objective, conscientious, defines and clarifies, concerned with accuracy, gathers needed data/information, tests data, maintains standards. Every engineer I've met is a analyzer!

Different authors and teachers of personality styles use various names for these styles but the essence is the same. People that are very effective can actually function in all of these styles depending on the situation but most of us tend to function in just one style most of the time. The theory also says we each have a primary style that is we are most comfortable in and a secondary style that we can operate in.

The way this works in business and communication is when you are communicating with someone, communication will work best if  you understand the personality style of who your communicating with and communicate in their style. If you do that you are more likely to get your message across and connect with the person. If you are a analyzer and want to communicate with a controller you get to the bottom line quickly, even though as an analyzer you naturally want to be much more detail oriented.

Today I was talking to a real estate photographer who was telling me about his communication difficulties with a stager. Since I've talked to him on Skype, I know he is a Supporter. When he described his communication with the stager it was pretty clear that she was a controller because she came across to him as short, ungrateful, and not a good listener. This is generally how supporters see controllers. The root of his communication difficulties probably was rooted in the fact that he was a different personality style that she was.

This whole subject of personality style is powerful and important stuff that will help anyone be more effective their business relationships. If you want to find out more I suggest, Personality Style at Work by Kate Ward. She calls the styles Direct, Spirited, Considerate and Systematic rather than Controller, Promoter, Supporter and Analyzer but it's about the same subject.

3 comments on “Personality Styles: One Of The Most Important Things I Learned in Business”

  1. you might want to read about neuro linguistic programming. it takes those things into a much deeper level and helps A LOT. it can really change your life.

  2. i learned this a few years ago and it has changed my life! My wife and 10 and 13 year old daughters also know it. Its amazing, they should require every teacher to learn it and then every student in the country.....until then its my secret super power! Its not about manipulation or anything like that. Its about communicating how they want to communicate. When you speak the other persons language you get things done! Looking back I blew so many deals simply because I spoke my language instead of theirs. I hired the wrong people because I didn't know what traits I wanted or needed them to have.

  3. I have a photographer friend who specializes in this specifically as it relates to photography. larryperez.com If you contact him, please be sure to say Suzanne from Arizona referred you. His photography work (he is a portrait photographer) is incredible, but his skills in teaching are more so and he specializes in business (and personal) relationships.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle