PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Presets are one of the several intuitive features of Lightroom that speed up a photographer’s post-production workflow. Once you know their true power, you will soon find your presets panel filled with custom presets as well as those you create yoursel ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Nikon Announces D5000 and 10-24mm Lens

Published: 14/04/2009

Today Nikon announced the new AF-S DX NIKKOR 10-24mm f/3.5-4.5G ED lens with built-in Silent Wave Motor (SWM) for Nikon DX-format digital SLR cameras. Compact and lightweight, this ultra wide-angle 2.4x zoom DX NIKKOR features a focal length range of 10 to 24mm, whose picture angle of 109°-61° is equivalent to a focal length of 15 to 36mm in FX- and 35mm format cameras.

At the same time Nikon announced the D5000, it's competitor to the Canon 500D. Obviously 10 times better than the 500D.

Larry Lohrman

12 comments on “Nikon Announces D5000 and 10-24mm Lens”

  1. Are you trying to start a fight with your last statment? My dream system currently is the D700 with 14-24mm Nikkor, but I was going to settle for the 500D or even the 450D with Canon's 10-22mm. Now I have to step back and re-evaluate.

    Let's see if anyone takes your bate.

  2. Lee- No, I'm not trying to start a fight, I just think it is a riot that Nikon marketing people choose to name this model (the Canon competition) X 10. The inference is unmistakable.

  3. It's comforting knowing that our "Blogmaster" is good at math! Thanks for the laugh. I get the feeling that the lens costs about 10 times more than my Sigma.

  4. This new Nikkor 10-24mm is just plain dumb! Sorry had to say that and get it out. 😉 Why would you create that lens with an f/3.5-4.5, when they already have a f/2.8. It's as if an owner with a DX isn't worthy of handling the f/2.8 big boy. Plus, with other DX options such as the Tonkina 11-16mm f/2.8, why would you even bother with this new Nikkor lens. I am sure that I'm missing something but at the moment it doesn't make a whole lot practical sense.

  5. Erick- I think the reason Nikon introduced this new lens is it's a DX only lens that is half the price as the 14-24mm f2.8. Most folks with a $850 camera won't want to spend $1700 on the 14-24. The new 10-24mm is just a better price fit with the D5000.

  6. Rusty- DSLRs have generally two types of sensors:
    1-Full frame sensors that are the same or very close to the size of a 35mm film frame.
    2-DX or small sensors that are smaller than full frame sensor. Different brands have different size small sensors.

    For example the D3 is a full frame DSLR while the D5000 has a small (DX) sensor. Some lenses like this new 10-24mm are made smaller for small sensor cameras and cannot be used on full frame sensor bodies like the D3 because they don't "cover" the larger sensor.

    See my "lenses" page for a list of which wide-angle lenses are which.

  7. @Larry: I totally understand the DX factor and the affordability of a DX lens but what I think burns me is instead of making the DX 10-24mm a f/2.8 they opted for a f/3.5-4.5, which sells the DX owner short. Why not just make an FX 10-24mm f/3.5-4.5 and sell it cheaper. Although, marketing dictates a consumer with a DSLR (DX) is a non-Pro, this is just not the case. There are many Pro's that use DSLR with DX sensor and even if there isn't a majority a Pro's in the sector, a good portion are serious ametuer. Perhaps I'm wrong but I feel they are nitpicking for marketing reasons or cost of manufacturing. If it were manufacturing then I'd probably understand BUT for marketing reason, I feel it's just a slap in the face to the consumer who really understands the difference. I'm totally open to another reason. 😉

  8. @Erick- I'm not sure why Nikon decided on f/3.5-4.5 although I notice that there is only one other DX wide-angle that is f/2.8 (the Tokina 11-16mm f/2.8) which $250 less than the new Nikon lens. I would think for $850 they could make it f/2.8.

    I'm anxious to see how users and reviewers rate the new Nikon 10-24mm. It is $200 more than most other alternatives so it better be good!

  9. I'm curious how this new lens fits in their lineup as well, given the price point and given their 12-24 is priced nearly the same. Is this going to phase out the 12-24? I don't see why they need 2 DX wide lenses. I was really hoping for a fast wide with AFS to give the Tokina 11-16 come competition. I use the Tokina 12-24 f/4 on my D80 and love it, but have been lusting for the 11-16 f/2.8 since it came out. A Nikon 10-24 f/2.8 AFS would be the bees knees though. Come on Nikon...get your head and your ass wired together!!

  10. I did order the Canon Rebel T1i and 10-22mm lens, but before it arrived, I found out the D5000 had features I thought it as lacking based on initial reviews. So I sent all the Canon stuff back for a camera that is 10 times better. My D5000 and 10-24mm lens arrived on Monday and it is awesome! I'm already feeling bad for my Coolpix 5400 which I will probably never touch again.

Leave a Reply

Your email address will not be published. Required fields are marked *