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Narration Is A Huge Part Of An Effective Real Estate Video

Published: 07/10/2010
By: larry

Yesterday Julie Kinnear, a Toronto Realtor, commented on a PFRE blog post and left a link to her site so I was looking at Julie's website and noticed her use of video.

This video was at the time featured on her site as the featured video. While at first didn't watch the whole 4:49, I was immediately attracted by her light, pleasant, brisk narration style. I realized that if this video had a music track instead of Julie pointing out all the features of this home I'd have moved on in an instant and said to myself, "oh, yea another Realtor trying to do her own video with a pocket camera". But the more I watched it the more I realized that for me, Julie's great narration and the huge amount of information she was giving about the property completely balanced out the any negative visual experience that was caused by her bouncing around through the home with a little pocket camera.

So there are a couple of points I'd like to use Julie's video to illustrate:

  1. Narration is a huge factor. In Julie's case narration delivers a huge part of the impact of the video. Julie is just using video to describe the features of the home and she's doing it very well.
  2. Videos don't have to dazzle the viewer to be effective. As photographers we tend to get all wrapped up in trying to deliver a powerful visual experience like Brett Clements does. Julie's not trying to do that here. Note that on her site this listing also has a traditional slide show of great stills that look professionally done. The video is mostly an in depth description of the property.
  3. This kind of video is great Realtor branding. It presents the Realtor. I feel like I've met Julie and she has presented herself very well. If I wanted to sell a property in Toronto I'd call her for a listing appointment!
  4. This is not as easy as Julie makes it look. She's had a lot of practice since she has 143 videos on YouTube. I think she also has a nack for it. I know a lot of top listing agents but I can only think of a handful that could do this as well as Julie is doing it.

Thanks Julie for letting me use your video to make my points. Keep up the great work!

8 comments on “Narration Is A Huge Part Of An Effective Real Estate Video”

  1. Just watched the 63 brentwood by JulieKinnear . See what you mean it works very well. Julie is actually doing a great job as its about the house not the video or in fact the agent. Julie, has nice voice too which helps,. All in all , maybe us men are getting to wrapped up in the gear, dolly's & Booms ect. Personally I didn’t even notice any blown our windows, as your swept along by the viewing and taking in the info. Now, if your are a buyer, this is very very useful. Great job Julie

  2. WOW. That is unbelievably difficult. Combining the filming, composition, narration all in one take. You definately built the narrative with expressive detail. You are a step ahaed of me as I am "experimenting" with live video while relying on my standby, still picture tours.

    Great branding starting with your introduction. Don't know what you are using for video editing but may want to experiment. This suggestion come more from my public speaking (Toastmasters International) experience. Keep it published on YouTube, but play with a copy of your current video file. Try taking the audio after your branding intro out, then record a voice over audio track and concentrating on the breathing. See if it doesn't help present the same features with attention to details, but without appearing winded. If it sounds good, think how it will impact your video shoot as you don't have the pressure of the multitasking - just shooting from an outline of what you want to present, then compose your dialog to the timing of the video, adding the narration later. Great job! Keep it up.

  3. I agree that narration really improves a virtual tour, but that's probably because I am a voice artist who records the narrations! I would be glad to assist anyone who wants to add this to their tours. I can record on professional equipment and send you the mp3.

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