Yesterday Julie Kinnear, a Toronto Realtor, commented on a PFRE blog post and left a link to her site so I was looking at Julie's website and noticed her use of video.
This video was at the time featured on her site as the featured video. While at first didn't watch the whole 4:49, I was immediately attracted by her light, pleasant, brisk narration style. I realized that if this video had a music track instead of Julie pointing out all the features of this home I'd have moved on in an instant and said to myself, "oh, yea another Realtor trying to do her own video with a pocket camera". But the more I watched it the more I realized that for me, Julie's great narration and the huge amount of information she was giving about the property completely balanced out the any negative visual experience that was caused by her bouncing around through the home with a little pocket camera.
So there are a couple of points I'd like to use Julie's video to illustrate:
- Narration is a huge factor. In Julie's case narration delivers a huge part of the impact of the video. Julie is just using video to describe the features of the home and she's doing it very well.
- Videos don't have to dazzle the viewer to be effective. As photographers we tend to get all wrapped up in trying to deliver a powerful visual experience like Brett Clements does. Julie's not trying to do that here. Note that on her site this listing also has a traditional slide show of great stills that look professionally done. The video is mostly an in depth description of the property.
- This kind of video is great Realtor branding. It presents the Realtor. I feel like I've met Julie and she has presented herself very well. If I wanted to sell a property in Toronto I'd call her for a listing appointment!
- This is not as easy as Julie makes it look. She's had a lot of practice since she has 143 videos on YouTube. I think she also has a nack for it. I know a lot of top listing agents but I can only think of a handful that could do this as well as Julie is doing it.
Thanks Julie for letting me use your video to make my points. Keep up the great work!