Thanks for the feedback from Tom Worek of xlvisions.com in Chicago. Tom says:
"On May 19th I have joined photographers directory on and already I have a client booked for a photo shoot of his property - amazing! Client stated that he found my info through PFRE."
Being in the PFRE directory puts you 2 clicks away from anyone in the world that does a google search for "real estate photography" or "real estate photographer". The PFRE stats show that PFRE gets 50 to 60 visitors per day from these specific search phrases. What would you do if you were looking for a real estate photographer? Go to google and search for "real estate photographer" right?