PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


For most real estate photographers, poor weather can make or break our day and create painful scheduling challenges for days to come. Mainstream weather reports are notoriously inaccurate, and depending on your location, weather can change with little ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE 2020-16-9

PFRE Conference 2020

Registration not open yet
App Store

Latest News

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Modern Insanity: Doing the Same Thing over and over and Expecting the Same Results

Published: 23/06/2018
By: larry

4 comments on “Modern Insanity: Doing the Same Thing over and over and Expecting the Same Results”

  1. Good video, but I'd add a couple of points. Trendspotting in photography is important. Even though you won't be doing the same thing 10 years from now, Riding the Wave for that 10 years is extremely profitable. There will be 5 years of industry growth on a wave, and then 5 years of decay, but you can come out pretty good if you exploit that. And there are exceptions. There is always an exception for stunning impeccable photography free of gimmicks. People with that skill set can ride the tsunami.

    Secondly, as far as attention span goes, and duration of the wave, if you live in a major metropolitan area, that stuff will be in your face way more then if you live somewhere between Detroit and Aspen. The center of the country doesn't change as fast, and most of them still, after 40 years, watch Jeopardy and Wheel of Fortune, and the 5 o'clock news every single night... But when it does die, it ka-chunks like a brick on damp clay.

  2. It's nice to hear how it is. Our business model in particular is changing and although we have some control, it becomes less everyday. I have seen discussions on 360's, video, 360 video etc and personally I love reading how my competition think they archaic, blurry, or any other excuse for not learning how to do them. All the more business for me. Social Media, how many of us actually exploit (yes, EXPLOIT) it? I milk it for all it's worth.

    John Travolta, this young kiddie star, remember Welcome Back Kotter? saw the light. He invested a large portion of his earnings in a publicist. We are talking about a teenage heart throb, not an established actor. It paid off, the rest of the cast, who/where/are they??

    Northrop's job is to sell Northrup and he does a good job of it. I tell my realtors my job is to sell them, theirs is to sell the house, WRONG!!!! my job is to sell me and I can best do that by providing my clients the tools to get more work.

    Now, the future. Everyone out here bitches about Zillow, hell, I'm think of buying Zillow stock. You can feel anyway you want about them but if you aren't using them to increase business, if your too good for that, or to stupid to know how then you probably won't be around to hear next years rant. Everyone complained about how bad the cell phone footage was for the Zillow walk through s. I thought it was horrid as well. Zillow even gave me a stabilizer for my phone, it tilted to the right 🙂 What did I end up with, crappy cell phone, un edited footage. What did I do, complain and say how it would hurt my reputation? No, I found the back door to Zillows video uploads and started with gopro's and stabilizers, edited to length and uploaded them. Now I use Sony a6300's, stabilizers and Zillow uploads them for me. I have even used drone footage.

    What's this about, it's about moving on, looking for the opportunities and pushing the rules aside. Sometimes it's a failure, sometimes it's a reward. But bottom line if I just sit and do the same thing I won't last.

    Did you know that there is a product coming to compete with Matterport? Probably not because you don't really want to do anything different then you already are.

  3. Agree with the video. If you are going to be successful in this business of RE, than you better have this at the top of your business plan... "Change is inevitable and we will be open to it".

    It struck me as funny when he was talking about attention span and how it is now no longer than around 5 minutes.....then his video goes on for 10 and half minutes.

Leave a Reply

Your email address will not be published. Required fields are marked *