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Meet Terry Burger Another Real Estate Agent That Understands Photography and Video

Published: 03/03/2012
By: larry

Terry Burger, a North Atlanta real estate agent has been a PFRE reader for about a year. Terry's hobby is photography and video and he says he's a big fan of Scott Hargis's ebook and video series on lighting interiors. Terry says:

I took all the photos in this video/tour myself using Scott's techniques (though I have a long, long way to go) Some things I will do different the next time:

  1. Lighting is a bit flat on the interview, need to experiment with lighting. I used two Lowell Pro lights, one 600 watt, the other 300. Probably could have gotten more interesting shadows with just the 300 to the right side as light was coming in from windows on the left.
  2. Being a hobbyist photographer and videographer, I need to get better at color correcting
  3. Audio was straight into camera using a Rode Videomic Pro. Should have run it into an H4n, but got lazy. Last time I let that happen. I corrected in FCP X, and it didn't do a terrible job getting rid of the hiss, but it's still there.
  4. I used a boom mic stand for the mic, I should have placed it on the side of the weaker voice.
  5. I used FCP X to edit and love it. It's my first time using it and it was so much easier for this type of video than FCP Studio 6.
  6. Create an unbranded tour to send to agents in the area
  7. I just bought the Konova slider with crank, and will use it a lot on my next video.

Wow, even though to a critical eye, there are defects I'm impressed with the quality of Terry's video and stills that he has mixed in to the video presentation. Nice job Terry! The concept of showing the stills as the current owners describe the property from their point of view is I think effective. Look out Cobb County, Georgia! Terry and his team are on their way to doing some serious real estate marketing. I'm sure PFRE readers will give you plenty of advice for improvements.

I noticed that since Terry has the listing address as the YouTube video title the video comes up the first, second or third result in a Google search of the address. This may be the single biggest reason to have a YouTube video. When you think about it street addresses of homes for sale are effectively unique. So a YouTube video where the title line is the address is as effective as having a property site where the URL is the address. Amazing... this is definitely my revelation of the week!

16 comments on “Meet Terry Burger Another Real Estate Agent That Understands Photography and Video”

  1. Thanks Larry for posting! So the one photo I'm completely embarrassed about is the basement family room photo. Scott Hargis would not approve. 🙂 I was there around 3 hours and rushed that shot as I was in a hurry to get to my next appointment. I envy you pros who can get a shoot done in 60 to 90 minutes. Iran Watson (also a PFRE reader) is the best photographer in Atlanta for interiors, and I use him sometimes as well. I can't match Iran's or Scott's skills at this point, but as an agent, I feel there's no better way to get to know my listing than to take some serious time in the home shooting video/photography. Most agents won't take this kind of time, but I love the science of light, video, and photography. Blessed to be able to combine my hobby and my work. I'm grateful for all the folks that contribute to this blog and Larry for having the time/knowledge/commitment to get it into our hands.

  2. Love your video, Terry and thank you for sharing this, Larry. It's so personable. I like the fact that Terry interviewed the current owners with 6 years experience in this home. The man-cave garage is important. Excellent video.

  3. Hello Link.

    I shoot with a t3i. The flip out screen is invaluable to me as a self shooter. I normally use a Sigma 30mm 1:1.4 for my video. But in this case, I couldn't get far enough away from talent, so I tried the Tamron 18-270mm with the Piezo drive. It worked OK, focus not as sharp as I would like. I shoot my photos with the Tokina 11-16mm F2.8. Love that lense, except that lightroom doesn't have a lens profile for it.

    As a beginner, I own the t3i, Fuji X10 - GREAT camera! And you'll get spoiled by its size. (I'll start using this for additional video angles in the future)
    Lenses: Sigma 30mm, Tokina 11-16, and the Tamron 18-270
    Konova Slider K5 (just got it!)

    I'm in the middle of standardizing all of my gear like Caleb Pike did here: http://dslrvideoshooter.com/episode-39-building-a-flexible-top-handle-rig/

    I follow: Larry's Blog, LearningDSLRVideo.com (Dave Dougdale), DSLRVideoShooter.com (Caleb Pike), Cheesycam.com, Oliviatech.com, and TheC47 (Jem Scofield)

    What I want:
    5D Mark ii or iii
    Canon 70-200mm (guy on TheC47.com says it's an awesome video lens as well) I also take lots of pics of the kids and at church
    Canon 50mm
    The wide angle lens Scott uses (have to go look it up)
    And of course every other photo/video tool that's out there.
    To attend one of Scott Hargis' workshop.

    Thanks for all the compliments. I'm growing and learning.

  4. Addendum to previous post:

    I also purchased Scott Hargis' book and his video series, which helped me immensely. I like HDR as well, but just don't know that much about it yet. Interested to see if the 5d Mark iii new HDR function works well.

  5. Great job Terry. No need to give constructive criticism because it really works well. It is a better model for most RE photographers because it is an easier format to shoot and edit than some of the fancier, more expensively produced videos. I think we should all consider doing at least one demo video like this for our portfolios to show agents. With our new contract to service 1300 Real Estate Agents here in Arizona, we need great sample videos to teach and show the agents. Simplicity can work very well and cuts the costs and therefore the price to the end user.

  6. Suzanne,

    I agree. The editing was easy. Took me about 3 hours to edit, but taking into account this was my first one (graphics, transitions to use, etc) AND I used FCP X for the first time, not all that bad. I'm hopeful in the future I can cut the time down to about an hour. Interview itself took 15 minutes, setup took 20.

  7. Terry, I have notice that RE marketing is now including the home owners with interviews and all, do you see that as a coming norm or just for higher end properties?

    I myself am looking forward to the Nikon D800 (all of my glass is Nikon), so that I can jump in on this video. I think, weather you use interviews or not, it is going to be more of the norm down the line.
    JM

  8. $279K??! We can't even get a garage in CA for that.
    Video's fine by the way. Might be a touch too long without adding further photos and/or b-roll video clips while the couple is talking.

  9. Terry,
    What a wonderful video. Nice job and editing.
    I’ve been asked by some of my agents if I shoot video, but do not have the equipment yet. Since I shoot Nikon, I purchased a D-5100 for a video test, but hated it as it did not focus my lenses, and it felt cheap. I returned it to B&H and got a Fuji X10 for travel photos and noticed it shoots HD Video. I want to test a property shoot with this. Have you tried the X10 for any of your real estate? I noticed Stedycam makes a mini stabilizer for camera phones, which is about the same weight at the X-10.

    Again, very nice video

  10. Nice job! I personally really enjoy when the homeowners talk (on camera or off) about their experience and the love they have of their home. I've done a lot of those over the past year. It's something different, they say all the things that MATTER to buyers (as opposed to the typical B.S. that is in most narration), they talk about feelings, lifestyle, the neighborhood - everything that actually SELLS homes. It's also the types of things that Realtors usually don't even know! It makes a nice keepsake for the sellers as a memory of their home. I've been doing a lot of custom DVDs as closing gifts for agents.

    One trick I've learned - the hard way -.... if the seller says they're NOT interested in speaking about their home, DON'T PUSH it, even though you "think" they'll do a good job. 100% of the time they DON'T. They're awful. Some people just cannot put a complete sentence together when they are aware they're being recorded - even off camera.

    Then you spend an inordinate amount of time removing the "uhs" and "duhs" so it's somewhat coherent!

    But when they're good, they're GOOD. And it makes for a very compelling video.

  11. Eric, I haven't shot any footage with the X10 except a few things of the kids. I will try it in my next interview however. Thanks Fred. The other big takeaway here is that now the buyer now knows the seller isn't some mysterious crazy person out to steal all of their money. I think if they see the seller, and they appear as reasonably nice people, it may disarm them so that the offers might not be so insulting. Jury still out on that one however. 🙂 Geoph, I agree that it is 30 seconds too long.

  12. Hey Terry! I'm glad to see you taking your photography and video to the next level. I always knew you had it you, it was just a matter of getting out there and doing it. I still don't think it is easy, but it definitely gets 'easier' the more you do it. Keep it up, the video turned out great.

  13. I amon the same page with Fred. I do like the owner interview, and it brings more to the table in terms of value than any canned voice over can.
    Here is one we shot in Kilmarnock ,VA. I did the homeowner voice over instead of the interview and it turned out well.
    http://www.covehouse2012.com
    Have a look, I think its great to share ideas and methods with each other.

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