Terry Burger, a North Atlanta real estate agent has been a PFRE reader for about a year. Terry's hobby is photography and video and he says he's a big fan of Scott Hargis's ebook and video series on lighting interiors. Terry says:
I took all the photos in this video/tour myself using Scott's techniques (though I have a long, long way to go) Some things I will do different the next time:
- Lighting is a bit flat on the interview, need to experiment with lighting. I used two Lowell Pro lights, one 600 watt, the other 300. Probably could have gotten more interesting shadows with just the 300 to the right side as light was coming in from windows on the left.
- Being a hobbyist photographer and videographer, I need to get better at color correcting
- Audio was straight into camera using a Rode Videomic Pro. Should have run it into an H4n, but got lazy. Last time I let that happen. I corrected in FCP X, and it didn't do a terrible job getting rid of the hiss, but it's still there.
- I used a boom mic stand for the mic, I should have placed it on the side of the weaker voice.
- I used FCP X to edit and love it. It's my first time using it and it was so much easier for this type of video than FCP Studio 6.
- Create an unbranded tour to send to agents in the area
- I just bought the Konova slider with crank, and will use it a lot on my next video.
Wow, even though to a critical eye, there are defects I'm impressed with the quality of Terry's video and stills that he has mixed in to the video presentation. Nice job Terry! The concept of showing the stills as the current owners describe the property from their point of view is I think effective. Look out Cobb County, Georgia! Terry and his team are on their way to doing some serious real estate marketing. I'm sure PFRE readers will give you plenty of advice for improvements.
I noticed that since Terry has the listing address as the YouTube video title the video comes up the first, second or third result in a Google search of the address. This may be the single biggest reason to have a YouTube video. When you think about it street addresses of homes for sale are effectively unique. So a YouTube video where the title line is the address is as effective as having a property site where the URL is the address. Amazing... this is definitely my revelation of the week!