Last night Jeffrey Hogue a Pennsylvania Realtor sent me some photos of his bucket truck that he has painted to promote himself as a listing agent and photographer. When is the last time you saw a real estate agent that believed strongly enough in marketing and photography that they would go out and buy a bucket truck just to make sure they got good elevated front shots!
All you have to do is look at Jeffrey's website and it says it all. Jeffrey has great listing photos (better than some professionals) and expresses a true passion for photography and marketing. It's no accident that Jeffrey has been a top agent in his market for 10 years. Being passionate about marketing is what makes you a top agent.
Several years ago I stumbled onto a web site named "PFRE". One of the posts was about how photographers take elevated photos of homes. I have always loved photography and wielded a pretty mean camera when taking photos of my listings. Then "PFRE" introduced me to Scott Hargis and I purchased his ebook. That was probably the most expensive book I ever purchased! I went out an bought about $20,000 in Cameras, lenses & lighting that was consistent with what Scott uses. I studied and practiced his techniques for months. This along with my extensive background as a Realtor (18 Years as one of the top in my area), my ability to create real estate web sites and my sheer lust for marketing were not enough. No no, I had to find something that no one had and make it work. I listed a home that was owned by a Tree Specialist and he had a bucket truck. That was it. I took my extreme passion for real estate, photography, web design & marketing and purchased a class 8 (25.000 GVW) bucket truck. I designed the wrap and viola. There it was. The meanest, most beautiful real estate billboard on wheels with a bucket lift for aerial photos of my listings and storage for all my signs. The moral of this story is simple. Invest in yourself and your abilities. It is the best money you will ever spend. The truck has been the talk of the town. It was in the local paper, real estate ads, Active Rain blogs & now PFRE.. What an honor!. Thank you "PFRE" for the inspiration and information to help me go farther.
There are only a handful of real estate agents that can do photography at this level and many of them are PFRE readers and contributors. My hat is off to Jeffrey for the great marketing job he is doing. He is a model for the successful agent.