Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Marketing For The Highest Priced Home In The US: LA's Spelling Manor

In: 
Published: 21/12/2011
By: larry

Thanks to Zephyr McIntyre for sending me the WSJ article on the sale this summer of the highest priced home in the US. The Spelling Manor a 57,000 square-foot Los Angeles mansion built by the late TV producer Aaron Spelling closed in July 2011 for $85 million, or 43% off its $150 million asking price.

Zephyr says there was a whole TV program on HD TV on selling the Spelling Manor. YouTube has a bunch of video on the history of this mansion. This is the the most viewed one. Most of the video on this home is by coverage for other than selling the home. At least the stills are respectable.

The thing that I'm puzzled by most is since LA is the movie capital of the world, the video talent there is staggering yet I have almost never seen a video for the express purpose of selling a home. Ya, these mega-mansions get coverage on HD TV and Forbes but never a video created by a agent for the purpose of selling a home. I must be missing something.

3 comments on “Marketing For The Highest Priced Home In The US: LA's Spelling Manor”

  1. While not LA, locally - and initially a competitive market review concern - there is a State university, UCF, with an established filming, entertainment and tourism degree program. Also locally is a private college, Full Sail, with 13,000 students and their entire mission and degree programs focus around filming, audio, computer graphics and design, screekplay/writing, production and the creative arts for "creative minds" as their literature states. In my research, I didn't find them to be a competitive entity. I think the student/graduates are oriented more towards "the next great Indie film" like the Blair Witch Project that came out of UCF, commercial video, or corporate employment at Disney, Universal, etc. Real Estate video just doesn't appear to be on the radar...which was a relief to me. That was true even at a Chamber of Commerce event where I had a table - another participant was a video company (walking around with a nice Red) but their focus was on corporate events. The irony is that the cinematographer didn't come from either of those degree programs. but was an aerospace engineer who was laid off and developed the company from personal interest and experience working in the field as a part time while going to school for the engineering degree.

  2. I wonder how long 1 showing lasted at that home... I think buyers, or buyer's agents, would want to video their tour to remember the home. There is no way you could remember all of the rooms in a mansion like this. A video tour is a must for listing agents selling real estate like this.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle