Several readers pointed out a recent article in RISMedia.com titled Why 3D Is a Buzzkill.
The article's primary assertion is that "Through it all, quality real estate photography has triumphed over the short-term lure of novelty technologies."
I find the most interesting part of the article as follows:
If no one is buying 3D tours, why do we hear so much about them? The answer is venture capital. Since 2012, the leader in real estate 3D technology has raised more than $66 million in seed money. With that type of cash, it hasn’t been difficult for them to flood marketing channels.
My general feeling has always been that the importance of 3D tours has always been a bit over-hyped but I know from first-hand experience that upper-end listing agents can easily become infatuated with novelty technologies so I've always advised real estate photographers to be careful to analyze their market and competition, and to make sure adequate demand exists in their market before jumping into these new technologies.