Sherry Keenan, of St. Petersburg, FL told me to day that the real estate photography business in St. Petersburg area is going very well and she has over 100 business cards of agents that she has made personal contact with and wants to start a drip email campaign to keep in contact with these agents that she has made personal contact with. Sherry wanted me to recommend a good email newsletter service.
Great idea Sherry, this is exactly the marketing approach you want to use to build and maintain your business:
It's important to understand that you want to use a e-mail newsletter service for this kind of emailing. Don't try to do it with your standard email reader. Email newsletter sites let you import an email list, build good looking newsletters and let people on your email list opt-out if they choose and most give you statistics on how many recipients click on your links, open the email, etc. There are many of these services but one of my favorites is MailChimp.com. MailChimp has most of the standard features that you need in a email service and for the kind of volumes of email that most real estate photographers are likely to use it's free. That is if your mailing list is less that 1,000 subscribers and you sent out less that 12,000 emails per month MailChimp it's free. How's that for a deal?