I got an e-mail promotion today from Jack Cotton, luxury marketing expert, author and speaker. He says:
When it comes to the adage “a picture’s worth a thousand words,” Luxury Home Experts change it to “a picture can be worth a million words.”
When presenting a luxury listing, you want more than one picture. You also want the right photos, shot in the right way, by the right person: an experienced pro who knows how to photograph high-end properties. With more and more people starting their search on the internet, your photos must be flawless.
I would submit that if you are a luxury home listing agent and don't already know this you've been living under a rock! But I'm glad to see a real estate luxury marketing expert standing up and promoting this concept. This is great, Jack is saying more than you need a professional photographer, he's saying you need the BEST professional photographer. I think Jack's blog article is something you want to promote to your agent customers! Good job Jack!